As you can see from the new logo, K•Swiss has stepped up their involvement in our event, which is now the Honda Los Angeles Marathon Presented by K•Swiss. As a locally-based company, K•Swiss shares our goals of inspiring athletes and connecting communities. In addition, they’ll be producing our officially-licensed apparel, some of which is already on display, and looking great, at their new retail store on Main St. in Santa Monica. We’ve already been hard at work with K•Swiss on their many activations around the event, and it’s clear that they’re totally committed to our partnership and everything it stands for. We couldn’t be happier about making this announcement. Read the press release here.