LA Marathon: “Don’t Forget to Look Up” (by Six Stair)

Re-posted from the site:

Like my high school basketball coach implored, “Quit looking at your feet, you’ll never get anywhere!” This is true of almost anything, especially when it comes to running. Marathons are a competition, but they are also a celebration of city life, and in the case of the new and improved LA Marathon “urban life.” For Los Angelenos, it’s really one of the few days that makes for a good excuse to get out of your car and explore on two feet this wildly complex and eclectic city.

This piece, directed by local boys Rick and Buddy aka Six Stair, ‘Don’t Forget to Look Up’ is a reminder to take in the sights, sounds and people as runners traverse the wide expanse between hillsides and shoreline. Narrated by Peter Abraham, Creative Director for the LA Marathon (Sun March 21st), the film is witness to the myriad of signs and strange little monuments that we pass each and every day. His natural ability to voice the spirit of this event, turning 25 this year and uniquely revamped, as well as put into context the even playing-field that has become running’s  involvement in LA history. Unlike any other urban city, running is part of the fabric that makes living here so great. Once upon a time the band Missing Persons sang that “Nobody walks in LA,” but time is certainly showing that almost everybody “runs in Los Angeles.” Take a peek at Six Stair’s vision of the new route from Dodger Stadium to Santa Monica as they “ran” it, on skatedecks and in 4-cylinder beaters.

Watch for more coverage from a runners perspective here at featuring our own Jenn Tran. Also, check out the new LA Marathon poster created specially by Shepard Fairey’s team at Studio One.

Be sure to take a look at Six Stair’s ‘K is for Kalifornia’ piece, one of 3 of the new K•Swiss video series ‘Things That are Classic’ paying homage to the iconic brand’s Classic heritage.

SUNDAY, MARCH 15, 2015