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March 17, 2010

How the West was Won

This is what my office walls look like the week of the LA Marathon. Russ Pillar decked out the office we share with cork board on one side and white board on the other. At this point in the process the room looks like the inside of my brain: total chaos! Some of the things you can see include signage designs, the Studio Number One Manifesto, a communications calendar, SM Classic marketing plan (don’t forget we have that event coming up on Sunday, May 16th), an asset list and photo assignments.

Also in one of the photos is Beth Liberty, our creative coordinator and captain of the green program. She, like everyone in the office, has been working overtime to pull off the 25th Anniversary event. Beth keeps track of all the different creative projects we have going on: interactive, print, social media, signage, collateral, etc. Literally hundreds of things that are hovering, waiting for attention, at any given time. Thanks to her, and everyone else working so hard, the event is coming together in a really great way.

Peter

March 17, 2010

LA Marathon Phone and iPod Engraving, Now Available


You’ve got a 25th Anniversary Marathon poster from Shepard Fairey’s Studio Number One, you’ve purchased your official merchandise from the Sports Chalet Online Store, you’re signed up for the NPN LA 5k AND the Pete Carroll Win Forever Dinner… now what?!

Go all the way! Get your phone or iPod engraved! We’re offering special LA Marathon engraving through Coveroo for your devices. Get our logo, an image of a runner or just a simple LA to mark the occasion. Everytime someone asks you about it you’ll be able to brag about running the 25th anniversary of the race. Click here to get your phone or iPod engraved!

March 17, 2010

2010 Runner and Spectator Guide

This is a photo of the 18 pallets of Runner and Spectator Guides for the 2010 Honda LA Marathon presented by K-Swiss. The scale of this publishing project hints at the enormity of our event this year. Special thanks go out to Ross, Daniel and all of their staff at the Santa Monica Daily Press for pulling this off in such a short time frame. The Guide is 40 pages long and features all sorts of LA Marathon-related content. You’re sure to find it both useful and entertaining. Look for the Guide at our official hotels, City Block Parties, the Expo, the Finish Line and at Farmer’s Markets in Santa Monica.

Peter

March 17, 2010

LA Marathon: “Don’t Forget to Look Up” (by Six Stair)

Re-posted from the K-Space.tv site:

Like my high school basketball coach implored, “Quit looking at your feet, you’ll never get anywhere!” This is true of almost anything, especially when it comes to running. Marathons are a competition, but they are also a celebration of city life, and in the case of the new and improved LA Marathon “urban life.” For Los Angelenos, it’s really one of the few days that makes for a good excuse to get out of your car and explore on two feet this wildly complex and eclectic city.

This piece, directed by local boys Rick and Buddy aka Six Stair, ‘Don’t Forget to Look Up’ is a reminder to take in the sights, sounds and people as runners traverse the wide expanse between hillsides and shoreline. Narrated by Peter Abraham, Creative Director for the LA Marathon (Sun March 21st), the film is witness to the myriad of signs and strange little monuments that we pass each and every day. His natural ability to voice the spirit of this event, turning 25 this year and uniquely revamped, as well as put into context the even playing-field that has become running’s  involvement in LA history. Unlike any other urban city, running is part of the fabric that makes living here so great. Once upon a time the band Missing Persons sang that “Nobody walks in LA,” but time is certainly showing that almost everybody “runs in Los Angeles.” Take a peek at Six Stair’s vision of the new route from Dodger Stadium to Santa Monica as they “ran” it, on skatedecks and in 4-cylinder beaters.

Watch for more coverage from a runners perspective here at kspace.tv featuring our own Jenn Tran. Also, check out the new LA Marathon poster created specially by Shepard Fairey’s team at Studio One.

Be sure to take a look at Six Stair’s ‘K is for Kalifornia’ piece, one of 3 of the new K•Swiss video series ‘Things That are Classic’ paying homage to the iconic brand’s Classic heritage.

March 16, 2010

Expo Under Construction

Our Partnerships Director Dave Klewan took this shot at Dodger Stadium yesterday. In the foreground is the beginnings of the tent that will house packet pick up and the Sport Chalet Official Merchandise Store. How exciting is this? After last year, we decided that an outdoor Expo at the Stadium would be so much more fun that being inside a convention center, like every other marathon. So Dave Klewan put together this amazing LA Marathon City outside of centerfield. Please check out Expo page for the speakers schedule and other information. By the way, you’ll appreciate that parking is free, and there’s plenty of it. See you on Friday morning at 11:00 am when the “doors” open.

Peter

March 16, 2010

Gordon Ramsay’s Favorite Mile

We had a lot of fun speaking with Gordon about the LA Marathon. Not only is he running the race this year, but he’s run five Comrades ultramarathons in South Africa. This guy is serious about distance running. And it was impressive to watch him juggle two TV shows, 20 restaurants around the world, cookbooks…AND training for LA. He was clearly so passionate about running. We’re happy to have him in the field!

Peter

March 15, 2010

Track Club LA Annual Party

Yesterday I made time to attend the Track Club LA party in Pacific Palisades. This is a tremendous group of fast runners. Although I regularly get lapped by many of them at our weekly track workouts, I’m typically having so much fun that I don’t seem to care. Graciously hosted by Eric Barron, his wife Wenise and their daughter Violet, I was able to speak briefly about Marathon week and some of the exciting things going on this year. I find it so productive to be out speaking with runners face-to-face about the LA Marathon, and I invariably pick up some ideas based on their input. I’m personally really excited to cheer on some of the TCLA athletes on race day: Bert Whitson (he of the now-famous LA Marathon course video) is shooting for a 2:40, Mike Davies (winner of last month’s Pasadena Marathon) will be looking to go low-2:30s, and Ginna Ladd is gunning for her first sub-3:00 time. Good luck to all of you, and thanks for hosting me!

Peter

March 15, 2010

Goody Bag Stuffing



This week I found my way in to the secret undisclosed location where we stuff all of the 25,000+ goody bags for this year’s LA Marathon. In charge of the operation were longtime LA Marathon workhorses Leon and Gerald, who both always show up with a smile and a great attitude. Where would we be without these guys? They had a crew going putting the bags together. Remember, this bag does double duty: it serves as your goody bag and then again as your gear check bag for race day. And when you’re all done with it, you’ll have the option to recycle the bag down in our Finish Line Festival. While no one was looking I managed to snap a few shots of the process and contents. Note that every runner gets their own custom Don Francisco’s Coffee as well as a bag of Emerald Nuts and a Salon Pas topical analgesic sample. And a lot more! See for yourself at the Expo when you pick up your bag.

Peter

March 15, 2010

Work in Progress

There may have been a time when the Stadium to the Sea route just seemed too good to be true. No longer. We’re now in final countdown mode to the 25th Anniversary LA Marathon, and I’ve got the photos to prove it. Our president Russ Pillar shot this photo today at Mile 25.5. I have to say that I got excited just looking at this. Game on folks! In less than a week you’ll be legging out your final strides on the finishing stretch of the LA Marathon, with a view of the ocean on your right. We’re fired up, and we hope you are, too.

Peter

March 15, 2010

Got Posters?

We printed 11,000 posters like this that represent eleven neighborhoods along the route: Downtown, Echo Park, Silverlake, Hollywood, Sunset Strip, West Hollywood, Beverly Hills, Century City, the VA, Brentwood and Santa Monica. They’ve been distributed to businesses and residences on the course. We hope they’re displayed proudly, and the goal is to increase awareness of the event at street level. They scream: “The LA Marathon runs through here!” If you see one in a window, feel free to honk or give a high-five—that person is supporting the Marathon.

Peter

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