Tell us about your job here at the LA Marathon.
As the Partnerships Director for the LA Marathon I am responsible for working with our team to generate any revenue outside of runner registration (sponsors, exhibitors, merchandise, etc) as well as spearheading the day to day implementation of all of our corporate partnerships. In addition, I manage our relationships with our local and national television and radio broadcasters and licensees.
What did you do before you came here?
For the past decade and a half I have been lucky enough to have a career in the professional sports world. In that time, I have worked on the league, team, tour and agency side most recently spending the past 7 years with the AVP Pro Beach Volleyball Tour. Transitioning to a participatory event has been amazing and witnessing 26,000+ people cross the finish line last year was one of the highlights of my career.
What’s your favorite part of the job?
My favorite part of the job is knowing that we have been able to consistently deliver value to (and exceeded the expectations of) our sponsors. Having some of the top brands in the world by our side as we continue building this event is a testament to how quickly the event has grown in size and stature. The support and ideas that each of our sponsors have given to us has been invaluable
You bring an important outside perspective to this event, how can running events learn from other sports?
The #1 thing our industry can take away from other sporting events is to ensure that you are always looking at ways to improve the experience of your participants, spectators and corporate partners which in turn will help your business grow. Innovation and change is a necessary part of the industry and while not all new ideas may work, you need to take smart risks in evolving your business to adapt to ever changing consumers desires and needs.
I know you have an interesting running goal of your own this year. What’s up with that?
I am currently training for my first marathon (NYC) in the fall (with a few other LA Marathon staff members). Having never been an endurance runner before, this is a challenge I’m looking forward to (my own personal “Mt Everest”!). I’m originally from NY so it will be great to have family and friends there at the finish line to celebrate with.