Major Sponsors

Sponsors play a vital role in the success of the City of Los Angeles Marathon. By providing a vast array of goods and services that support the efforts of participants, volunteers and charities, sponsors have an undeniable impact on virtually every aspect of the Los Angeles Marathon.

Banco Popular North America is very proud to become the Official Bank of the L.A. Marathon, an event where many of its customers and employees participate.  The bank will also be the title sponsor of the Banco Popular Challenge, which will reward the first person to cross the finish line with a $100,000 bonus.  This makes it the largest guaranteed first place payout in the United States.

Banco Popular has 137 branches in six States, and 48 in its Southern California Region where it offers its full array of products.  The bank has 112 years of experience and a great track record supporting the communities it serves and helping its customers reach their financial goals.  Unlike any community bank, their relationship-oriented approach is second to none.

The bank offers the most competitively priced loans, so if it’s a car loan, a home equity loan, or a mortgage for a new home, Banco Popular will be able to offer the most convenient one.   Businesses also have a big opportunity through its business loans, middle market loans and small business administration (SBA) loans.

Banco Popular is creating a legacy in North America by creating leaders in its organization, better opportunities in their communities and a customer-intimate environment for clients.  Therefore, making dreams happen to spark everyone’s potential to achieve success.

Returning for the eleventh year as a sponsor, American Airlines assists the Los Angeles Marathon in promoting the race worldwide. In addition to entertaining VIP’s and travel partners, American Airlines flies the Marathon’s elite athletes and wheelchair racers into Los Angeles from all over the world and offers special discounts to all runners traveling to the event. American Airlines also sponsors Marathon staff and commissioners who travel worldwide promoting the Los Angeles Marathon.

Unified Grocers is a retailer-owned wholesale grocery cooperative that provides grocery products and services to independent retailers throughout the Western United States. Unified and its subsidiaries, offer independent retailers all the resources they need to compete in today's supermarket industry.

L.A. MARATHON BROADCAST

 
KNBC And KVEA To Present Live Coverage of the Los Angeles Marathon on Sunday, March 2, 2008 –
Race Coverage to Air on a Variety of Platforms
 
 
For a sixth consecutive year, KNBC (Channel 4) and KVEA (Channel 52) will provide live television coverage of the City of Los Angeles Marathon.  On Sunday, March 2, KNBC's English-language telecast will air from 7:30AM to 11AM and KVEA's coverage will broadcast in Spanish from 7:30AM to 11:30AM.  
 
KNBC's telecast will stream live on KNBC.com.  The station will also offer additional coverage of the event on "NewsRaw" which airs on KNBC's Digital Channel 4.4 (Time Warner Channel 226). The Spanish-language telecast will also stream live on Telemundo52.com.
 
The television broadcasts of the L.A. Marathon focus on the 26.2-mile race as both a world-class sporting event and an important cultural event as it winds its way through a number diverse Los Angeles neighborhoods. 

Saucony

Saucony is proud to be back for a seventh year as the official shoe of the Los Angeles Marathon. Saucony has partnered with this great event for many years and continues to support the Southern California market by not only sponsoring the race but also the official coaching programs including the Los Angeles Road Runners and Students Run LA.

At the Emerald Nuts Quality of Life Expo Saucony will continue to display its revolutionary technology through a variety of industry firsts. Saucony's concept of Custom Ride Management will be displayed to continue to demonstrate that fit is no longer just a question of shoe size.

Saucony is also getting LA ready for the Marathon by sponsoring Fun Runs leaving from retailers in Southern California Thursdays in December and January. See the ad in January Competitor or visit the LA Marathon or Saucony web site for the complete list of runs.

Based in Peabody, MA, Saucony is a leading manufacturer of technical footwear in the running, walking, and trail categories and has been a sponsor since 1997.

CALIFORNIA HOSPITAL MEDICAL CENTER
 Medical Provider - City of Los Angeles Marathon

 In 2008, California Hospital Medical Center joins the Los Angeles Marathon as the official Marathon medical sponsor.  California Hospital will provide eight medical stations on the course, along with M.A.S.H. units at the finish line in the Family Reunion area on Race Day. Over 300 medical personnel will assist the runners throughout the course.  Conveniently located in the heart of downtown Los Angeles 2 blocks from the Staples Center, California Hospital Medical Center is a 316-bed acute care hospital known for its wide range of specialties, from Orthopedics and Surgery to Maternity and Neonatal Intensive Care. It is also the area's only Level II Trauma Center.


 For this year's Los Angeles Marathon, the hospital has assembled a team of highly trained physicians, nurses and ancillary staff. "We see this a great opportunity to be of service, as well as to make race day a safe and healthy celebration for the City of Los Angeles," says LA Marathon Medical Director Maureen P. Strohm, MD.