Leading apparel and footwear company signs three-year title partnership with LA race
LOS ANGELES, Calif. (February 12, 2013)—ASICS is the new title sponsor of the LA Marathon. Through 2015, the company will lend its name and support to the city’s premier running event, now called the ASICS LA Marathon, which is growing in prominence nationally and internationally thanks to the world-class and iconic Stadium to the Sea course.
Los Angeles is the first U.S. marathon where ASICS holds a title sponsorship. Already, ASICS is title sponsor of the Stockholm Marathon and is affiliated with several of the world’s top marathons, including New York, Paris, and Tokyo. The company first partnered with the LA Marathon for the 2012 race as a product category sponsor, and quickly recognized the growing importance and value of the Los Angeles race locally, nationally and globally.
“With our US home located in Southern California, the LA Marathon is the ideal place for us to show support for runners of all levels competing right here in our own backyard,” said Kevin Wulff, CEO of ASICS America. “Our experience in Los Angeles last year showed us first-hand that this race is a crown jewel, so we are thrilled to be the title sponsor and have this long-term association.”
As title sponsor of the March 17 race, ASICS will create official ASICS LA Marathon merchandise to be sold at local retail stores as well as the Marathon Expo on March 15-16 at the Los Angeles Convention Center. Also, as part of the title sponsorship, ASICS will be integrated into the LA Marathon with a new LA Marathon event brand logo incorporated throughout the LA Marathon advertising and marketing campaign, all event collateral, as well as integration year round through LA MARATHON LLC properties.
The ASICS title sponsorship is the latest sign of the race’s growing momentum. Just 10 days ago, three-time Olympian and U.S. record-holder ASICS Athlete Deena Kastor signed on to lead the women’s field in the 2013 race. In 2012, the race was named best big-city race by Runner’s World Magazine, and was named top marathon in the West by Competitor Magazine for the second year running. Also, registration for the race is pacing toward a sell-out well before race day.
Los Angeles Sports Council President David Simon, a longtime supporter of the race and a proponent of the Stadium to the Sea course, applauded the news. “Frank McCourt and his team at the LA Marathon are to be congratulated for re-invigorating this race which was born out of the success of the 1984 Olympic Games in Los Angeles,” he said. “We welcome ASICS to Los Angeles and appreciate the confidence they have shown in the LA Marathon and their commitment to making it a truly international race.”
“We welcome ASICS as the new title sponsor and believe this company couldn’t be a better fit with our race and our vision for the future,” said Nick Curl, LA MARATHON LLC Chief Operating Officer. “We have a world class course in a world class city, and now we have one of the most respected athletic brands in the running industry putting its weight behind the race. The sky really is the limit for the ASICS LA Marathon.”
The ASICS LA Marathon will continue to be held on the vastly popular Stadium to the Sea course, now in its fourth year, racing through four cities and federal property and passing many of the city’s top landmarks.
Southern California-based ASICS America is headquartered in Irvine, CA. Information about all of ASICS LA Marathon programs, race resources and registration can be found at http://www.asicsamerica.com/lamarathon/.
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years go by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.
About LA MARATHON LLC:
LA Marathon LLC is a leading U.S. running organization dedicated to transforming lives through year-round resources and events while serving and connecting communities. LA Marathon LLC properties include the LA Big 5K (held the day before the LA Marathon at Dodger Stadium), the Santa Monica Classic 5K/10K in May and the popular six-month LA Road Runners training program led by renowned coach Andrew Kastor. For more information, visit www.lamarathon.com.
LOS ANGELES, Calif. – Reflecting its elevated status as a premier race, the LA Marathon has received the coveted designation as the nation’s best big city race in the January issue of Runner’s World magazine.
This significant recognition in the magazine’s featured 2013 Marathon Guide is another indicator of the race’s gaining popularity among runners across the world. Current registration totals for the 2013 LA Marathon, with its iconic Stadium to the Sea course, are at an all-time high and significantly outpacing historic totals, according to race officials.
Julie Weiss, an ultra-experienced marathoner from Santa Monica, summarizes her enthusiasm for the LA Marathon in the article. The LA Marathon was her first 26.2 mile-race in 2008, and 2013 will be her third time running the Stadium to the Sea course. The 2013 LA Marathon will also be the last marathon on her journey to complete 52 marathons in one year to raise money for the Pancreatic Cancer Action Network in honor of her father, who died from the disease in 2010.
“I wanted to make sure that my final marathon would be my favorite one, which is why I chose the LA Marathon to culminate this huge accomplishment,” Weiss said. “With its fantastic course, the LA Marathon is one of the most exciting races in the country.”
The 2013 LA Marathon will be the fourth running of the wildly popular Stadium to the Sea course, which gives marathon runners a unique opportunity to see the beauty and diversity of Los Angeles while racing from Dodger Stadium to the Pacific Ocean, passing many of L.A.’s world‐famous landmarks along the way. Among the highlights are Walt Disney Concert Hall, Grauman’s Chinese Theatre, the Capitol Records Building, Sunset Strip, Rodeo Drive and the Santa Monica Pier.
“We are honored to be recognized by the leading running publication as the best big city race in the country,” said Nick Curl, LA Marathon’s Race Director. “We continue to challenge ourselves to enhance the runner experience from year to year, and recognitions like these confirm that our efforts are working. Registration is also at an extremely brisk pace, so this year in particular, I urge runners to sign up now and don’t get left behind.”
The current price to sign up for the LA Marathon is $165, and will remain at that level until January 15th. The race is capped, so participants are encouraged to register online soon at www.lamarathon.com.
Take a closer look at one of the LA Marathon’s Official Charities! Premiere Charity: Team World Vision
by John Huddle
When I was ten years old, I was an angry kid – kicking in doors and punching out windows and generally driving my mother, sister and father crazy. My father served at a church on the campus of the University of Illinois. By the time I was twelve, my anger issues had really isolated me, and I’d taken to sitting in the grass outside the church after service. It seemed like the world would walk past me without saying hello; but when Nephat would see me, he’d stop, drop onto the grass, and smile. Nephat was a graduate student from Nairobi, Kenya. He’d look me in the eye and his body language and tone of voice made it clear that he wanted to be with me and hear about my journey.
Nephat made such a strong impression on me that years later, after finding help with my anger through prayer, I, too, became a student at the University of Illinois. I minored in Africa Studies and studied Swahili as my foreign language. I wanted to give back. I never imagined that running a marathon with Team World Vision could do more good than if I went to Africa myself.
This video “The Journey” tells the story of how a first-time runner (me) ran the LA Marathon to change lives in Africa by providing access to clean water. $50 donated through World Vision will provide one person with water for life. For the longest time, when I thought about “dirty water”, I’d think about the look and the taste. But for the people we run for, it’s the grueling search and the threat of violence and disease that dominates their lives .
Growing up, Nephat spent ten to twelve hours every day fetching dirty water, putting himself at risk of violence – even kidnapping – and putting his family at risk of malaria, guinea worm and dysentery. When our runners fundraise and a community gains access to clean water, we stop that cycle. Children no longer fetch for ten hours a day – they’re in school. Parents are free to start businesses and tend farms. My sponsored child, Eva, just sent me a picture of herself holding her first Kiswahili text book. Last month her local leaders developed a clean water source and she is finally in school! Eva had been walking on average 30 kilometers a day – three 10Ks – for dirty water. But now that search is over!
Team World Vision empowers people like me – a guy who hadn’t run two miles since high school – to take on a physical challenge for the sake of others in need. We have training groups throughout Southern California who support each other in training and in their desire to do something about poverty.
Join us on this incredible journey.
In 2012, nearly 300 dedicated charity athletes ran the LA Marathon with TEAM TO END AIDS (T2), making T2 the largest charity involved in the 2012 LA Marathon. As part of the T2 training program, this group of remarkable individuals raised over $325,000 for the lifesaving care and prevention programs of AIDS Project Los Angeles (APLA).
APLA provides direct care services and HIV prevention programs for 11,000 Angelenos who are living with HIV/AIDS or are at risk of contracting the disease. In 2011, APLA’s Vance North Necessities of Life Program food pantries distributed more than 150,000 bags of free groceries and personal hygiene products to clients living with HIV/AIDS.
APLA Dental Services offers a full range of low- to no-cost dental care in two state-of-the-art clinics and through a mobile dental van that provides care throughout L.A. County. APLA also offers mental health counseling, treatment education, housing support, and more bilingual programs and services that enhance both the health and quality of life of people living with HIV.
The funds raised by T2 also help power APLA’s HIV prevention education programs, which are housed in the APLA Health & Wellness Center in South Los Angeles. These programs target communities that are most at risk of HIV infection, including gay men of color, Native American / Alaska Natives, and people who use crystal meth. At the heart of our prevention efforts is our HIV testing program, which offers fast, free, and confidential HIV testing along with counseling and referrals to care.
TEAM TO END AIDS (T2) participants raise awareness and much-needed funds for the fight against AIDS. Many participants are complete beginners when they sign up, but after completing T2’s endurance training program, T2 athletes are well-equipped to cross the finish line. During training season, participants receive constant support from experienced coaches, knowledgeable staff, and supportive teammates.
Learn more at TEAMTOENDAIDS.com
Team Life without Lupus
Team Life without Lupus provides athletes with an opportunity to make new friends and reach their health and fitness goals while helping others in the community. In exchange for training and support, you help raise money towards critical patient services in the Greater Los Angeles area. You can help families cope with this disease as we work towards a cure.
Lupus affects more than 1.5 million Americans. In fact, more Americans have lupus than AIDS, cerebral palsy, multiple sclerosis, sickle-cell anemia, or cystic fibrosis, making it one of this country’s most prevalent medical problems. Ninety percent of those diagnosed with lupus are women, and the onset of the disease usually occurs during childbearing age, between the ages of l5 and 44. African American women are three times more likely to get lupus than white women. It is also more common among Hispanic/Latina, Asian and American Indian women. Lupus is a leading cause of kidney disease, stroke and premature cardiovascular disease in young women. However, lupus also strikes children, men and older adults.
What our runners say:
“It was a great experience to be part of the 5K….And what made it even more enjoyable was the fact that I got to interact with different people all working towards a common goal: a cure.” — Eilish Morales
“I completed the marathon in 5 hours 36 minutes and 39 seconds. I never would have been able to accomplish this without the love and support of all the Lupus LA members who inspire me not only to run 26.2 miles, but to be passionate about my work every day. Their dedication to finding a cure, and their courage to share their experience with everyone attending our support groups motivates me to do anything within my reach to be part of their support network. I’m already looking forward to representing Team Lupus LA in 2013!” — Gabby Trejo
About Lupus LA
Lupus LA is a non-profit voluntary health organization dedicated to finding the causes of and cure for lupus and providing support, services and hope to all people affected by lupus.
Join the team: Joining our team is easy. Fill out a commitment form and submit to Lupus LA. Once we have this information, we will we will mail you your welcome packet. You can find the commitment form on our website at www.lupusla.org.
Contact Info: Elyse Reyes – (310) 657-5667 ext. 303 or firstname.lastname@example.org
Premiere Charity: The Leukemia & Lymphoma Society’s Team in Training
Triumph. It’s a feeling, it’s a state of euphoria that a person achieves when they’re part of The Leukemia & Lymphoma Society’s (LLS) Team In Training. Sweat equity, team support, challenging yourself; not a bad way to play!
Join the TEAM and make a difference. In the past 25 years, Team In Training (TNT) participants have raised more than $1.2 billion for blood cancer research. The money raised by TNT participants has enabled LLS to fund millions of dollars of research to help advance new treatments and cures for leukemia, lymphoma and myeloma, and provide critical education and support to cancer patients and their families.
Nearly 50% of all cancer drugs approved by the FDA during the past decade were for blood cancers, and they are helping other patients as well. Five of those drugs have been approved for patients with solid tumors and others are being tested for other cancers, as well as nonmalignant diseases.
Survival rates for children with leukemia have improved from 3% 40 years ago to 90%
today; Hodgkin lymphoma patient survival rates have more than doubled to 88% since the 1960s. And the survival rate for myeloma patients tripled in the past decade.
Talk about success and we aren’t finished!
It’s all for a cure. LLS invests in cures because most blood cancers cannot be prevented or detected early. How serious is blood cancer? Every 4 minutes, someone new is diagnosed with blood cancer. Every 10 minutes, someone dies.
Help raise money towards cures for blood cancers like leukemia – the No. 1 disease killer of children – lymphoma and myeloma. We’ll provide you with all of the training and support you need to be successful. Join us and be a part of the cure: www.teamintraining.org/los
LLS is the world’s largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services.
Runners must be registered by February 15 at Noon (PST) for their name to appear on pace cars
Last year, for the first time ever, Honda wrapped two of the elite pace vehicles with approximately 18,000 marathon participant’s names. The name-covered cars were shown publicly during the pre-Marathon Expo at Dodger Stadium, as well as on display at the Finish Line Festival. We encouraged participants to take pictures of their names and the feedback from runners was so great that Honda has not only decided to bring back the name-wrapped cars, but is adding an additional vehicle to the fleet!
If you missed out on seeing your name on the cars last year, then make sure you take advantage of this return activation for the 2012 Honda LA Marathon by registering for the marathon by Wednesday, February 15 at Noon (PST). This is a unique photo opportunity you don’t want to miss! Plus, how many runners can brag about having their name lead the elite marathoners to the finish line!
Again this year the Honda vehicles will be showcased at the two-day expo and post-race for more great photo ops! To help you find your name race weekend, every runner registered by the February 15 deadline will have their name arranged in alphabetical order by last name split between one of three cars.
Of course, time is short for those who have not yet registered and want to have their name included on one of the three wrapped pace cars: the deadline of February 15 is tomorrow at Noon (PST)! Click here for quick and easy online registration for the 27th edition of the race on the iconic Stadium to the Sea course that will begin at Dodger Stadium, run through Chinatown, downtown Los Angeles, Little Tokyo, Hollywood, West Hollywood, Beverly Hills, the Veterans Administration property in West Los Angeles and finish on Ocean Avenue in Santa Monica.
ASICS America Corporation, a proud partner of the 2012 Honda LA Marathon, has expanded its award-winning “Support Your Marathoner” program to the West Coast. Similar to the program offered at the 2011 ING New York City Marathon, it allows friends and family to send pictures, texts, and video messages of support to the marathon runner of their choice on race day.
Utilizing innovative technology, motivational messages can be delivered directly to an individual runner, precisely as they run past one of two giant video screens placed in various locations on the race course. Friends and family are encouraged to visit www.supportyourmarathoner.com to upload messages.
Social media will deliver additional moments of inspiration to runners, ensuring that no marathoner has to finish the race alone. The enhanced program now links the website (www.supportyourmarathoner.com) to the runner’s personal Facebook page allowing them to share requests for support with their entire online network. Additionally, every time a message of support is uploaded, the runner’s entire Facebook community is alerted, and encouraged to upload more messages. The Support Your Marathoner website also gives runners their own personalized support gallery of messages, pictures and videos to have after the race.
“We have a strong commitment to the athletes that make the courageous and life-changing decision to run a marathon,” says ASICS Vice President of Marketing Erik Forsell. “Each runner has to dig deep to get through those grueling 26.2 miles, and we believe nothing is more motivating than the support of family and friends. We have seen firsthand the difference Support Your Marathoner can make in getting someone to the finish line, and we are proud to bring it to the Honda LA Marathon.”
The Support Your Marathoner website (www.supportyourmarathoner.com) is live now, and will be supported by email blasts from the Honda LA Marathon and ASICS’ own growing social media community. Fans can follow the tweets and create their own with #ASICSrunsLA.
It’s not too late to register and train for the 2012 Honda LA Marathon with ASICS’ exclusive six-week training schedule by Coach Andrew Kastor. For more information and to register visit www.asicsamerica.com/lamarathon/marathon_training.aspx and www.lamarathon.com.
I wasn’t thrilled with the fact that I pretty much got brushed off by my insurance company when I wanted an MRI to diagnosis my knee.
The alternative (and by alternative, I mean cheapskate) plan was to throw me into physical therapy for a few weeks before reevaluating my injury to decide whether it was worth putting out the money for the MRI test.
If I were a professional athlete, the scenario would be a different story.
For one, I would have gotten an MRI on the same day I tweaked my knee – more than a month ago.
And who knows, maybe the scenario might have come along with some new groundbreaking medical treatment I could have been the first to try successfully.
But I’m obviously not a pro athlete, just a regular person.
And the last time I checked I didn’t see a medical express lane, so I’ve taken a service number and I’m waiting to be called.
Despite the runaround, I’ve managed to stay positive about my situation, and I’m definitely not out of the Honda L.A. Marathon yet.
I’m not a quitter – I’ve never been. I never will be.
And with my determination to remain optimistic, I’ve traded my training schedule for physical therapy sessions.
For nearly three weeks I’ve been going to therapy sessions twice a week. The hour treatment starts off with muscle stimulation therapy on my knee for 20 minutes, followed by ultrasound heat therapy and ending with several stretching and muscle strengthening exercises.
The therapy sessions are working so far. I have my good days and bad days with my left knee, but overall the recovery process is moving along steadily.
And finally, Jan. 18, I got an accurate diagnosis – without an MRI. According to my physical therapist, Patellar Tendonitis is the likely problem.
The discovery came after he examined my knee and realized I have a stiff knee.
Apparently, if you shift your knee cap towards the outside of your leg, it should be able to be flexible enough to move it over. Turns out that isn’t the case with my knee. My tendons are tight around the outside of my left knee, and they aren’t allowing it to budge much at all in that direction.
The discovery makes sense to me since I was twisting to my left when I got injured.
So now the specialized treatment begins. And oh man does it hurt!
I’ve really had to resist my natural instinct to slug my physical therapist – in a good way – as he’s doing treatment to loosen those stubborn tendons.
During last Friday’s treatment, I experienced the worst therapy pain I’ve had since I started going to physical therapy, but it’s been the most relief I’ve felt in my knee to date.
I appreciate all the treatment my physical therapist is doing since it’s now getting me closer to lacing up my running shoes again.
Another six to eight treatment sessions should do the trick, hopefully.
So I’ll be tough and endure all the pain.
C.J. Lin, staff writer at the L.A. Daily News is training for her first marathon, the Honda LA Marathon. You can follow C.J.’s day-to-day progress on her twitter page and watch for her stories in the Los Angeles Daily News.
By C.J. Lin, Staff Writer
Posted: 01/01/2012 01:00:00 AM PST
Part of an occasional series about a novice runner training for the 2012 L.A. Marathon.
A year ago, Zia Hotaki was smoking a pack a week. The farthest he had ever run was a mile, and that was in high school.
A year ago, Danielle Hummel ran a 5K on New Year’s Eve and hated every minute of it. She just couldn’t understand why people liked running. She had signed up for several races and always quit.
Fast forward to today, the first of the new year, and Hotaki has quit smoking and is on his way toward becoming a world-class runner and a triathlete. Hummel already has three races – that she actually enjoyed – under her belt just since October.
The two are training for the L.A. Marathon, and on top of that, are about to tackle pretty serious undertakings: their 2012 New Year’s resolutions.
Starting today, Hummel, 27, is going to work on becoming a United States Running Streak Association member. Which means that for every single day of 2012 she’ll have to run at least one mile, even if she’s sick, injured or feeling lazy. Otherwise, she’ll have to start the streak all over again, and make sure she keeps it up for 365 consecutive days. (She can actually stop on Dec. 30, because it’s a leap year.)
Becoming a member is based on the honor system. Runners don’t get anything but bragging rights upon becoming a member. But even so, Hummel is pretty determined not to cheat.
“I feel like if you cheat, you’re only cheating yourself,” said Hummel, 27, of Burbank. “So I plan to stick with it.”
And then there’s her other resolution – doing a race every single month, including the L.A. Marathon in March.
I’m getting tired just thinking about it.
But Hummel, an art director for an automotive design firm, has been pretty tireless in keeping her 2011 resolution, which was to live the healthiest year of her life.
She did, and this year’s resolution is an expansion of that.
And like Hummel, Hotaki is the healthiest he’s ever been.
The 27-year-old computer security engineer had been weightlifting and felt like he had peaked. At the same time, he quit smoking after about four years for his wife, and needed another stress reliever.
So he began running, and for the first three months, it was hell.
But he kept pushing, and something clicked. And now he’s in the fastest pace group with the L.A. Roadrunners training group in Westlake Village, hoping to finish the L.A. Marathon in less than 3 hours and 30 minutes.
To run the Boston Marathon in April 2013.
It’s not as easy as it sounds. It’s not something that anyone can sign up for, like here in L.A. Boston is the world’s oldest marathon, one of the best-known racing events and a hallowed course for serious runners, who must first qualify at other marathons before being allowed to sign up.
“It’s pretty much like if there was a world championship of running, Boston would be it,” said Hotaki of Woodland Hills.
For Hotaki, he’ll have to run a marathon in less than 3 hours and 5 minutes, which means finishing each mile at a 7:05 minute pace or better. And so he’s going to train for and then hope to beat that time during the Long Beach Marathon in October.
“It’s a good motivating factor to keep on not smoking,” Hotaki said. “It would make all my efforts right now all for naught if I started smoking again. Running is definitely a much bigger passion in my life now rather than smoking.”
And he’s also hoping to get into good enough shape to compete in the Ironman World Championship triathlon in Hawaii in 2013, where he’ll have to first qualify. If he does, he’ll have to swim 2.4 miles in the ocean, bike 115 miles and run 26 miles.
In comparison, my resolution seems measly. But I’m OK with that.
With the injury, the holidays, working overtime and it being colder and getting dark earlier, I had all but given up on training for the last of 2011.
So starting today, I’m going to get serious about training and wake up early if I have to. I just want to finish the L.A. Marathon, even if I’m whining and crawling to the finish line.
I should run with Morgan Lieberman, a 16-year-old soccer player from Calabasas High School also training for the marathon.
“My New Year’s resolution is to be able to find strength and motivation with the people around me,” Morgan said. “When I run, I feel invincible being part of a pack, and hopefully when I run the marathon I can give off positive energy to other people, and they can help me along the way, too.”
I’ll need all the help I can get with my resolution.
But I’m looking on the bright side – this is one resolution that I’ll only have to keep for another 78 days.