Official Charity Highlight: Premier Charities — ThinkCure!

Take a closer look at one of the ASICS LA Marathon’s Official Charities!
Premiere Charity: ThinkCure!

ThinkCure!, the official charity of the Los Angeles Dodgers, funds cancer research that enables researchers at  City of Hope and Children’s Hospital Los Angeles to cooperate on the most promising research efforts to fight cancer. Without public support, however, they can’t work together on research that will change lives and eliminate cancer.

Today, nearly one hundred families in Los Angeles will learn that a loved one has cancer. We want one hundred marathon and half-marathon participants to help us show those families that we all care about them and to raise funds for collaborative cancer research done right here in Los Angeles. Or, join one of our forty teams to walk or run in the Big 5K to honor the nearly forty people every day in Los Angeles who die from cancer.

ThinkCure! is working together for cancer-free family reunions now with City of Hope and the Children’s Hospital Los Angeles.

According to Drs. Stuart Siegel and Stephen J,  Forman, respectively from Children’s Hospital Los Angeles and City of Hope, “The National Cancer Institute  now funds less than 10% of worthy  cancer research grants. Our institutions are eager to work together to eliminate cancer among adults and children, but we rely on support from ThinkCure! to help  make this research happen”.

Please help us help scientists at these great local institutions undertake cooperative research which will otherwise go undone. Imagine a family reunion where cancer isn’t invited. As the official charity of the Los Angeles Dodgers, ThinkCure! believes that, just as Dodger baseball unites families and our community, so, too, can our fight against cancer right here in Los Angeles.

Official Charity Highlight: Premier Charities — The Leukemia and Lymphoma Society’s Team in Training

Take a closer look at one of the ASICS LA Marathon’s Official Charities!
Premiere Charity: The Leukemia & Lymphoma Society’s Team in Training

Bruce and Georgia 08SAVING LIVES TODAY

In 1988, Bruce Cleland had no idea the kind of impact he was about to have on the lives of people with blood cancer.

Cleland formed a team to train for and complete the New York City Marathon while raising funds for The Leukemia & Lymphoma Society (LLS) in honor of his daughter, Georgia, who had been diagnosed at the age of two with acute myeloid leukemia (ALL), the most common form of cancer to afflict children.

“I was trying to get past the helplessness and fear I felt as a result of my daughter’s deadly diagnosis. When Georgia was diagnosed, the five-year survival rate was only a shocking 60 percent. A desire to help her, and others like her was my fuel,” said Cleland. “Day after day it literally got me up on my feet, out on the road and eventually over the finish line along with my wonderful TNT teammates.”

Cleland and his team raised a remarkable $322,000 for LLS. 25 years, over $1.3 billion raised and more than half of a million participants later, Team In Training (TNT) athletes continue Cleland’s desire to help others like Georgia by funding life-saving cancer research and patient services.

Georgia’s story is the embodiment of LLS’s mission. Now 29 and cancer-free, Georgia completed three TNT half-marathons in 2012 and just recently completed her fourth with her three siblings, who like their father and so many others are committed to raising funds and striving to change the landscape of blood cancer.

 Fundraise with the TEAM: Energized by LLS, TNT has one goal: a world without blood cancers. Fundraising mentors and staff will be with you all the way to guide you through the fundraising experience.

Train with the TEAM: Be a part of the powerful force of athletes that are bringing us closer than ever to cures for many kinds of blood cancers. Nutrition, hydration and injury prevention clinics are all a part of the program and certified coaches will get you to the finish line.

Cures Today. Not Someday. That’s the goal. Visit www.teamintraining.org or call 800.482.TEAM to register today.

LLS  is the world’s largest voluntary health agency dedicated to curing blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS exist to find cures and ensure access to treatments for blood cancer patients. www.lls.org

 

Thousands to Gather for the 7th Annual Santa Monica Classic 5K/10K

Race to benefit Heal the Bay; In‐person registration still available

LOS ANGELES – May 14, 2012 – This Sunday, May 20th, more than 4,000 runners are expected to gather in Santa Monica for the seventh annual Santa Monica Classic. The event, which includes both 5K & 10K races, will continue the tradition of raising awareness for the environmental non‐profit Heal the Bay.

Runners will race along the streets of Santa Monica on a point‐to‐point course that ends just steps away from the world‐famous Santa Monica Pier. Following the event, all participants – donning their finisher t‐shirts and wayfarer sunglasses – can visit an exciting finish line expo at the pier that features nutrition, fitness and health‐related vendors, as well as an awards ceremony with eco‐friendly recycled glass trophies.

New this year is a $1,050 prize purse that will be split among the first three male and female finishers of the 10K race. Organizers plan to grow the prize purse in the years ahead to help attract top local competitors.

Runners still have time to sign up for the Santa Monica Classic. Registration and pre‐race packet pick‐up will be available on Saturday, May 19th, at Sports Chalet on 11801 West Olympic Boulevard in West Los Angeles from 10:00am to 4:00pm, or near the start line at 2600 Barnard Way in Santa Monica beginning at 6:30am on race day.

The first 2,000 runners to pick up their race packets will receive a Sport Chalet Mystery Card valued between $5 and $100 for merchandise at that store location. The cards are valid only on Saturday. Coca Cola, Assil Eye Institute, XioMega3 and LA Sports Massage will also have exhibits with free samples and massages.

“The Santa Monica Classic is a great course with fantastic views of the beach, so it’s a perfect way for runners to kick off their summer racing season,” said LA MARATHON LLC Chief Operating Officer Nick Curl. “There is still time to register. Sign up and join us Sunday morning for a fun event.”

For more information about the race, which is an LA MARATHON LLC event, please visit www.santamonicaclassic.com.

Selecting a charity to benefit from run was late, but not too late

C.J. Lin, staff writer at the L.A. Daily News is training for her first marathon, the Honda LA Marathon.  You can follow C.J.’s day-to-day progress on her twitter page and watch for her stories in the Los Angeles Daily News.

By C.J. Lin,
Staff Writer Posted: 02/25/2012
Updated: 02/27/2012

Part of an occasional series about a novice runner training for the Honda LA Marathon.

I’m kicking myself for not having done this sooner.

There are 70 official charities represented in the Honda LA Marathon, all great causes.

There are the animal rescue groups such as Noah’s Wish and Kitten Rescue.

Then there are a variety of charities aimed at finding cures for diseases – cancers, epilepsy, lupus, Parkinson’s, AIDS. And then there are groups focused on helping youths, the disabled, abused women, sexual assault victims.

So many to choose from.

So in an attempt to hopefully help more than one group, I’ve settled on the Peacock Foundation (peacockfoundation.org), a North Hollywood nonprofit which rescues animals and uses them in pet- assisted therapy for at-risk and traumatized youths, who often come from low-income, broken or abusive families.

“We utilize the animals so kids can hear the stories and project their stories and kind of get some answers by talking about the animals and process some of the things they’re going through,” said Lisa Peacock, executive director. “That way, when they’re talking about their stories, that’ll take away their shame and guilt and some of the negative feelings they have in their past. It’s a very safe way for them to process.”

Peacock, who started the foundation 10 years ago, found animals to be a spark for dialogue when she was going through tough times herself.

“Animals were really the things that enabled me to get through it without seeking things like drugs and sex,” she said. “It was a wonderful outlet.”

The organization now has 13 rescued and rehabilitated pets, including lizards, snakes and dogs, and has served more than 1,000 children in the last decade.

Needy animals and needy kids. It’s a win-win.

I know I’m a little late picking a charity – there’s only three weeks left until the big race – but I’m figuring every little bit helps. With the platform afforded me by this column, how could I not? At least this long, grueling journey will mean something more than just me getting in shape, learning to like running and taking on this huge physical challenge.

But for the first time in its 27-year history, things are about to get a little easier for those running to support the official charities of the L.A. Marathon. Charitable runners can now run half the race and let a buddy finish the rest.

The relay will mean more runners can participate, such as recreational runners who won’t have to run the whole thing, and let them raise more money for charity, according to Nick Curl, chief operating officer of the L.A. Marathon.

“The marathon relay will open the Honda L.A. Marathon to a wider group of people who want to challenge themselves and raise money for some very worthwhile causes,” Curl said. “For those who always dreamed of running right down the middle of the Hollywood Walk of Fame, Sunset Strip and Rodeo Drive, but couldn’t commit to training for and running the full 26.2 miles, this is a perfect opportunity to experience our world-class Stadium to the Sea course.”

The relay handoff will be in Hollywood on Sunset Boulevard before the Sunset Strip.

That’s where Ledys Lopez, of Sun Valley, will kick it over to her partner, Alex Yarza, a Hollywood High School student she’s been mentoring.

The duo is running for SOSMentor’s ShapeUp program. The organization is a Calabasas-based nonprofit that encourages healthy eating and fitness in underprivileged kids to fight obesity.

Lopez, 34, beat adult obesity by training for her first L.A. Marathon in 2010 in a walking group. She was 235 pounds and was a size 12-14. After the marathon, she weighed 180 and had dropped to a size 8-10.

Yarza also battled weight problems. Now, he’s a normal weight, healthy, and will be mentoring high school students of his own.

“Training for the 2010 L.A. Marathon allowed me to focus on my health, improved my self-esteem, and gave me an incredible sense of empowerment,” Lopez said. “I am passionate about educating and encouraging young people like Alex to establish healthy habits that will last them a lifetime.”

Then there are the unofficial charities such as the Keep A Breast Foundation’s Non Toxic Revolution, which advocates prevention-based education for breast cancer by limiting the use of everyday products that may contain carcinogens, such as certain shampoos or cosmetics.

They’re trying to raise $50,000 for a rock climbing wall for their community center that they plan to build somewhere in downtown L.A. The center would serve as a base where newly diagnosed cancer patients and survivors could go get information on treatment, and get physically stronger through rock climbing.

“I think it’d be hard in this day and age to find someone who hasn’t been affected by cancer,” say Casey Cochran, who’s running the 26.2 miles barefoot to raise awareness. “I think it’s very, very much so environmental, it’s what we’re putting in and on our bodies.”

So with all these great causes out there, please find a charity and give a little something.

Or if you want to show me and the Peacock Foundation a little love, you can donate at www.crowdrise.com/cjlin. Help me make this something more than just a tough run.

For a list of official charities, visit www.lamarathon.com/charities.

cj.lin@dailynews.com 818-713-3738 twitter.com/cjlindn

Training for the Honda LA Marathon: Runner learns walking now and then can be good

C.J. Lin, staff writer at the L.A. Daily News is training for her first marathon, the Honda LA Marathon.  You can follow C.J.’s day-to-day progress on her twitter page and watch for her stories in the Los Angeles Daily News.

By C.J. Lin,
Staff Writer Posted: 02/04/2012 06:13:27 PM PST
Updated: 02/04/2012 06:16:18 PM PST

“I don’t want to discourage you, but…” are not the words you want to hear from a marathon coach.

Still, that’s what the coach of a Pasadena marathon training group said to me when I told her that with 10 weeks left until the Honda LA Marathon, the farthest that I had run was eight miles. The group had already done 18.

I’d been out injured with plantar fasciitis since November, and the holidays hadn’t helped with my training.

But with a bit of time to heal, and with my resolve steeled by a new year, I was ready to get back into the game.

Still, I wasn’t feeling 100 percent. So that’s when, at the suggestion of some readers, I decided to go with the run-walk method. (Please don’t judge me.)

Being new to this whole running thing, I hadn’t known that there was such a “method.” I always thought that you either ran the whole thing, or walked whenever you got tired.

With this approach, you take short walk breaks after running for a set amount of time, before you get so tired that you’re forced to walk. The technique actually helps runners record faster times because they don’t slow down at the end of a long run, according to Jeff Galloway, a member of the 1972 Olympic marathon team.

The method uses different sets of muscles, keeping the legs fresh and helping conserve energy, according to Galloway’s website.

“When a muscle group, such as your calf, is used continuously step by step, it fatigues relatively soon,” according to Galloway. “The weak areas get overused and force you to slow down later or scream at you in pain afterward. By shifting back and forth between walking and running muscles, you distribute the workload among a variety of muscles, increasing your overall performance capacity.”

Louie Lopez, a Porter Ranch resident who, at 56, will be running his first marathon, is using the technique to cross the race off his bucket list.

Like me and most new runners, Lopez was facing a litany of aches and pains in his knees and hamstrings. And after a long run, it would take most of the week for him to recover, only for it to be time for another long run.

“I was to the point where I was really wondering if I could finish the marathon,” said Lopez, who slowed down to a pace of running for three minutes, and walking for one.

It’s done wonders for him. He ran 10 miles on his own on Thursday, came away with some light soreness, and will do a 13-miler this weekend.

“I’m able to complete the mileage for the day and not have any borderline injury,” Lopez said. “I recover much, much quicker.”

And for Bynette Hebert, who leads the fastest run-walk group – six minutes running, one minute walking – at L.A. Roadrunners in Westlake Village, the method also offers a mental break.

Instead of counting down to the 26th mile, it’s just a matter of looking forward to the next walk break.

“People don’t think they’re running straight through the entire thing,” said Hebert, of Agoura. “It’s not as stressful. It’s only six more minutes.

“It’s not like, `Oh my gosh, I have to keep this up for four more hours.”‘ And the group only finishes about five to 10 minutes after an 11:45 mile run group.

So for my first long run since my injury, I did 10 miles using a ratio of running for six minutes, and walking for one in January.

And I felt great.

I finished the 10 miles in a little more than two hours, and I think I surprised some of my companions that I was able to keep up. I definitely surprised myself. Hopefully, I surprised that coach.

But then last week, I tried the method during a 13-mile run with the L.A. Roadrunners – and I wanted to die.

That run was by far the worst of all the runs I had done. For the last five miles, all I wanted to do was walk the rest of the way. My soles hurt, my calf was cramping, I was cursing the sun, and every time I saw a pine cone, I would contemplate stepping on it and maybe breaking a leg so I wouldn’t have to run the damn marathon.

But I persisted. I had to walk mile 11, and part of 12 and 13, but I did it.

Afterwards, I found that my Achilles heel was bleeding because my shoe had been chafing, and my legs felt like they were imploding.

Maybe that coach wasn’t so far off. Still, I’m chalking it up to a stomach bug and working late during the week, stopping me from eating and training as well as I would have liked.

Discouraging? Definitely. Discouraged? Not yet.

Musings on Winter Marathon Training

Follow James’s day-to-day training on his Twitter and Facebook pages and read more of James and his exercise regimen at Chatelaine.
 
By, James Fell
 
See that picture on the left? That’s me running in -27ºC. I posted the pic to my Facebook fan page and the general consensus revealed in the comments is that I’m bat crap crazy!

I’m not though. At least, I don’t feel crazy. I suppose most crazy people don’t feel crazy, however.

Whatever, I just think of myself as motivated, and with good reason. First off, this is me walking the talk. In terms of talk, I have this article to live up to. Another part is the Theory of Planned Behaviour. I wrote this article for my Los Angeles Times column that explains how registering for a race can motivate you to train for it. Well, I’ve registered for the Honda LA Marathon this March 18th, so even if it’s hideously below zero, I need to get out there and train for it.

There is also the fact that I’ve gone public. This is called “extrinsic motivation.” What it means is: I’ve told you, my LA Times readers, and a bunch of friends that I’m running this marathon. My race time and story is going to be public knowledge for a few hundred thousand readers. Tell me that wouldn’t motivate you to train for a good time.

I’ll add a caveat here. I’m still experiencing some odd foot issues after torquing it on the pedal while riding my bike a few weeks ago. It has been somewhat interfering with my training, but fingers and other body parts are crossed that I’ll be able to recover soon. I’m taking rehabilitative steps.

Now, about this hideously cold run. It wasn’t bad at all for a couple of reasons. I’ve done this before, so I’m confident in my abilities, and I’ve got the gear. I know exactly what I need to wear to stay comfortable at that temperature.

It had been a while since I’d run in weather that cold and I forgot that you don’t want to wear sunglasses in such temperatures. One reason is that the metal frame conducts cold and will freeze the bridge of your nose, and the other is that within two minutes they fog up and you can’t see a damn thing. As a result, I whacked my head on a low-hanging branch and said, “To hell with the sunglasses!” I jammed them in a pocket next to my mylar space blanket that I take in case I fall and break something to prevent freezing to death before help arrives. And yes, I had my iPhone too. That’s how I took the picture.

Speaking of that photo, notice the frosty eyelashes? That was actually a good thing. I couldn’t wear sunglasses, but the frost coating did an amazing job of cutting out the sun’s glare. Excuse me if I think that’s cool.

Marathons and marriage

Follow James’s day-to-day training on his Twitter and Facebook pages and read more of James and his exercise regimen at Chatelaine.
 
By, James Fell

I’m finally going to do it. I’ve registered to run my first ever marathon in Los Angeles this coming March 18. Of course, I needed to discuss this with my wife first.

To begin, this trip is going to cost about a thousand bucks, and I never spend more than a hundred without talking to my wife about it first. (Good thing that for me the whole trip is tax deductible.) But there is also the time issue.

When it comes to physical activity coupled with family life, tag-team parenting is essential. Two years ago, the six months leading up to my wife getting her black belt in karate were brutal for her. She was going hardcore all the time and it ate up a lot of her free time. She had this whole eye of the tiger thing going on where she was intensely focused on achieving her goal. She also had bruises over the rippling muscles. It was…kind of sexy.

I was a workout widow during this time. A lot of extra family duties fell on me because she was doing so much training. It also cost quite a bit of money to pay for the extra training. I didn’t mind at all because I knew this was something really important to her.

I’m not saying it’s payback time. Good marriages are about give and take, it just happens to be my turn to take, and for the next couple of months I’ll be dedicating extra time to longer runs and my wife is going to have to pick up the family slack. She’ll also be single parenting for the three days I’m down in LA for the race.

She’s okay with this because she knows how important it is for me, and because we talked about it beforehand. I didn’t just make the decision to do this on my own. She was a part of the whole decision-making process like I was for her when she was working so hard for her black belt.

So, the simple message is: when you’re married running a marathon is a team effort. There is someone who is going to need to pick up your slack, so make sure they’re on board. You need to communicate desires clearly and make sure your significant other has your back.

There is a limit, however.

I’ve got quite a few items on my exercise bucket list and running a marathon is only one of them. In the next few years I want to finish an Ironman triathlon, which is a 3.86K swim, followed by a 180K cycle, THEN followed by running a marathon. It makes marathon training seem like 5K training. Also, I’m going to need to spend a couple thousand on a new bike and I’ll need swimming lessons. Right now I suck at swimming.

I know this is going to be a major imposition on my wife, which is why I’ll only ever do it once (so long as I finish the race within the required 17 hours). I was talking to someone whose best friend’s husband was training for his eighth Ironman, and her friend was getting mighty sick of it. She felt like she was barely married to this guy anymore because he was always out training.

Yes, for six months when I do that Ironman training my wife is going to have to do a lot of extra work to cover for me. But I will make her this promise: As long as I finish in 16:59:59 or better, I’ll never do another.

And I’ll pay you back when you go for that second-degree black belt.

Injury Setback Causes Dismay

Follow Rachel’s day-to-day training on her twitter and facebook pages and read more of Rachel’s marathon experience every other Sunday in the San Gabriel Valley Tribune.

By Rachel Luna, Staff Writer
Posted: 01/03/2012 03:55:01 PM PST

Three weeks ago I injured my knee, which consequently brought my marathon training to a halt. A simple twisting movement temporarily landed me on the disabled list.

I thought the most frustrating part about the mishap was the fact it occurred while doing an every-day thing and not while running.

But the frustration of the injury is small potatoes – and something I’m OK with now – compared to dealing with the annoyance of trying to get an MRI and medical answers about what the heck I did to my knee.

It’s killin’ me.

I went to see a doctor four days after I hurt my knee on Dec. 10, and it wasn’t until this past Thursday when I saw a physical therapist.

Phone calls and visits to the medical office didn’t seem to speed up the paperwork. And neither did letting them know I’m in the middle of training for a marathon.

I guess I’ll have to deal with the system until I’ve jumped through enough hoops.

And I’m still currently waiting to get an MRI so I can get the actual results of my injury.

An initial examination during my first visit led the doctor to suspect a torn meniscus or torn ligament. I got some Ace bandage and crutches out of that visit. The crutches didn’t last more than a week before they got tossed aside. I didn’t expect much out of my first appointment other than to get the process going for an MRI. What a disappointment.

But after getting evaluated by a physical therapist, the extent of my injury got downgraded to possible ligament or meniscus strain.

That was good news and I thought, “Good, I got the evaluation out of the way. Now I can get scheduled for an MRI.”

Nope.

Even after all the wait, there’s still more hoops ahead in the form of six pre-prescribed physical therapy treatments that came along with the visit to the specialist.

Gee. I should at least get a sticker or, better yet, a lollipop for all of the hoop hoppin’ I’m doing … with one good leg, might I add.

It’s been a letdown, but I really appreciate my physical therapist’s attempt to improve the situation, starting with having me do only three therapy sessions before putting in an urgent request for an MRI instead of waiting to see how my knee reacts after all six treatments.

I got one treatment out of the way during my physical therapy evaluation and I have two treatment appointments scheduled for this week.

At that point, I’ll have to rely on the paperwork processing. Again. Hopefully I won’t have too many more obstacles to face.

I might have to buy some Air Jordans just in case ’cause Lord knows I’ll need all the height I can get if I gotta jump through anymore hoops.

Team with heart training for marathon

Check out the following LA Daily News story on one of our 2012 Honda LA Marathon Official Charities, ARC.    

If you’re looking for the longest shot in the field at this year’s Los Angeles L.A. Marathon in March you’ll find it working out three days a week at the track in Beeman Park in Studio City.

Team ARC, it’s called. The team with the slowest times, longest odds and biggest hearts.

The team that won’t quit no matter how tough and painful it gets out there running and walking 26.2 miles.

Team ARC’s carrying the reputations and dreams of too many kids and adults like them on their shoulders to fail.

Kids born with severe mental and physical disabilities who have been told their entire lives to go play with your own, you’re not good enough to play – to compete – with us.

Yeah? Sez who?

“C’mon, old men, let’s go,” 25-year-old Angela Armenta yells, jogging onto the track at Beeman Park late Thursday afternoon for a team workout.

The young woman born with Down syndrome is laughing and rubbing it in a little because her teammates – the old men – have two L.A. Marathons already under their belts and she’s the rookie.

When Jennifer Davis, activities director for ARC – Activities for Retarded Children – asked Ralph Adame, 48, and his buddy Tim Sathre, 42, what they thought of a girl joining them for the marathon this year they said sure, why not?

“The guys have been so encouraging to her,” Davis says. “They’ve been pushing and inspiring each other. People don’t realize how important health and wellness is for the disabled community, too.”

We realize it. We just don’t pay much attention to it. That’s why national organizations like Special Olympics are so important to remind us what the physically challenged community is capable of.

Anything, if you give them a chance.

ARC’s always been one of my favorite nonprofits in the Valley because it has one of those back stories that make you want to stand up and cheer for them.

It was started in the late 1960s by a small group of local mothers whose children were retarded. Harsh term, but that’s what it was called back then.

They’d meet in a little park every Saturday to let their kids play together because nobody else’s kids seemed to want to play with them.

The mothers made a pact to watch over and protect each other’s “retarded” kids, and they have. Most of the original mothers have passed on, but their kids have stayed together – keeping the old ARC name because if it was good enough for their mothers, it’s good enough for them.

Ralph was born with brain damage. Tim was diagnosed as having mild retardation with autistic and Asperger’s tendencies.

Angela, born with Down syndrome, has two older brothers, a younger sister and two great parents who love her deeply and include her in all the social activities and sports the family enjoys.

Last September they asked Angela if she’d like to join Team ARC and start training for the L.A. Marathon? Angela gave it a couple of seconds’ thought before making up her mind.

“I do it,” she said, smiling. “I do it.”

So here she is on a late Thursday afternoon in early January with a couple of 5K’s and one 10K already under her belt – pushing her older, male teammates and one new member, Antoinette Mendoza, 42, to pick up the pace.

The Los Angeles Marathon is coming up in a couple of months and Team ARC – the longest shot with the biggest heart in the field – has to be ready.

They’re representing a couple of thousand kids and young adults in the Valley just like them – labeled since birth.

No way Team ARC is going to let them down.

If you want to support Angela and Team ARC, more information is available online at www.crowdrise.com/teamangela.

ASICS Signs Multi-Year Partnership with Honda LA Marathon

ASICS America Corporation is proud to announce its partnership with the Honda LA Marathon as the official apparel and footwear sponsor. This will be ASICS’ first sponsorship of the iconic “Stadium to the Sea” race that will take place Sunday, March 18, 2012. This marks yet another ASICS’ sponsorship of a major marathon worldwide, including the ING New York City Marathon, Tokyo Marathon and Paris Marathon.

The Honda LA Marathon is one of the four largest marathons in the U.S. and one of the ten largest worldwide. The “Stadium to the Sea” course runs through four cities – Los Angeles, West Hollywood, Beverly Hills and Santa Monica – and the federal VA property, taking runners past a highlight reel of sites starting at Dodger Stadium and including landmarks such as Grauman’s Chinese Theater (mile 11.5), Sunset Strip (mile 14), Rodeo Drive (mile 17) and finishing at the Santa Monica Pier.

“We are extremely proud that ASICS has added the Honda LA Marathon to its world-class stable of races around the globe, including Tokyo, Paris and New York,” says Nick Curl, Chief Operating Officer of the LA MARATHON LLC. “ASICS is a premier company with a tremendous track record in the running community. We look forward to working in partnership with ASICS in the coming years to take the Honda LA Marathon to even greater heights.”

As the official apparel and footwear sponsor, ASICS has the opportunity to promote the partnership nationally and locally with media, as well as manufacture and sell co-branded licensed marathon merchandise. In addition, ASICS will integrate its activation marketing campaign into race week festivities.

“We are excited to be part of this growing race,” says ASICS Vice President of Marketing, Erik Forsell. “The landscape of a city like Los Angeles will allow us to expand and demonstrate our marketing efforts like we do in New York and enable us to partner with the biggest marathons on the east and west coasts.”

The “Stadium to the Sea” course debuted in 2010 with a record total of more than 26,000 participants. In 2011, Ethiopia’s Markos Geneti shattered the course record by nearly two minutes, with a worldclass time of 2:06:35.

For more information on the Honda LA Marathon visit www.lamarathon.com.

ABOUT LA MARATHON LLC
We inspire athletes and connect communities. With thousands of volunteers, tens of thousands of participants, and hundreds of thousands of spectators, the Honda LA Marathon is one of the largest organized road races in the country. www.lamarathon.com

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