ThinkCure!, the official charity of the Los Angeles Dodgers, funds cancer research that enables researchers at City of Hope and Children’s Hospital Los Angeles to cooperate on the most promising research efforts to fight cancer. Without public support, however, they can’t work together on research that will change lives and eliminate cancer.
Today, nearly one hundred families in Los Angeles will learn that a loved one has cancer. We want one hundred marathon and half-marathon participants to help us show those families that we all care about them and to raise funds for collaborative cancer research done right here in Los Angeles. Or, join one of our forty teams to walk or run in the Big 5K to honor the nearly forty people every day in Los Angeles who die from cancer.
ThinkCure! is working together for cancer-free family reunions now with City of Hope and the Children’s Hospital Los Angeles.
According to Drs. Stuart Siegel and Stephen J, Forman, respectively from Children’s Hospital Los Angeles and City of Hope, “The National Cancer Institute now funds less than 10% of worthy cancer research grants. Our institutions are eager to work together to eliminate cancer among adults and children, but we rely on support from ThinkCure! to help make this research happen”.
Please help us help scientists at these great local institutions undertake cooperative research which will otherwise go undone. Imagine a family reunion where cancer isn’t invited. As the official charity of the Los Angeles Dodgers, ThinkCure! believes that, just as Dodger baseball unites families and our community, so, too, can our fight against cancer right here in Los Angeles.October 22, 2013
In 1988, Bruce Cleland had no idea the kind of impact he was about to have on the lives of people with blood cancer.
Cleland formed a team to train for and complete the New York City Marathon while raising funds for The Leukemia & Lymphoma Society (LLS) in honor of his daughter, Georgia, who had been diagnosed at the age of two with acute myeloid leukemia (ALL), the most common form of cancer to afflict children.
“I was trying to get past the helplessness and fear I felt as a result of my daughter’s deadly diagnosis. When Georgia was diagnosed, the five-year survival rate was only a shocking 60 percent. A desire to help her, and others like her was my fuel,” said Cleland. “Day after day it literally got me up on my feet, out on the road and eventually over the finish line along with my wonderful TNT teammates.”
Cleland and his team raised a remarkable $322,000 for LLS. 25 years, over $1.3 billion raised and more than half of a million participants later, Team In Training (TNT) athletes continue Cleland’s desire to help others like Georgia by funding life-saving cancer research and patient services.
Georgia’s story is the embodiment of LLS’s mission. Now 29 and cancer-free, Georgia completed three TNT half-marathons in 2012 and just recently completed her fourth with her three siblings, who like their father and so many others are committed to raising funds and striving to change the landscape of blood cancer.
Fundraise with the TEAM: Energized by LLS, TNT has one goal: a world without blood cancers. Fundraising mentors and staff will be with you all the way to guide you through the fundraising experience.
Train with the TEAM: Be a part of the powerful force of athletes that are bringing us closer than ever to cures for many kinds of blood cancers. Nutrition, hydration and injury prevention clinics are all a part of the program and certified coaches will get you to the finish line.
Cures Today. Not Someday. That’s the goal. Visit www.teamintraining.org or call 800.482.TEAM to register today.
LLS is the world’s largest voluntary health agency dedicated to curing blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS exist to find cures and ensure access to treatments for blood cancer patients. www.lls.org.
Leading apparel and footwear company signs three-year title partnership with LA race
LOS ANGELES, Calif. (February 12, 2013)—ASICS is the new title sponsor of the LA Marathon. Through 2015, the company will lend its name and support to the city’s premier running event, now called the ASICS LA Marathon, which is growing in prominence nationally and internationally thanks to the world-class and iconic Stadium to the Sea course.
Los Angeles is the first U.S. marathon where ASICS holds a title sponsorship. Already, ASICS is title sponsor of the Stockholm Marathon and is affiliated with several of the world’s top marathons, including New York, Paris, and Tokyo. The company first partnered with the LA Marathon for the 2012 race as a product category sponsor, and quickly recognized the growing importance and value of the Los Angeles race locally, nationally and globally.
“With our US home located in Southern California, the LA Marathon is the ideal place for us to show support for runners of all levels competing right here in our own backyard,” said Kevin Wulff, CEO of ASICS America. “Our experience in Los Angeles last year showed us first-hand that this race is a crown jewel, so we are thrilled to be the title sponsor and have this long-term association.”
As title sponsor of the March 17 race, ASICS will create official ASICS LA Marathon merchandise to be sold at local retail stores as well as the Marathon Expo on March 15-16 at the Los Angeles Convention Center. Also, as part of the title sponsorship, ASICS will be integrated into the LA Marathon with a new LA Marathon event brand logo incorporated throughout the LA Marathon advertising and marketing campaign, all event collateral, as well as integration year round through LA MARATHON LLC properties.
The ASICS title sponsorship is the latest sign of the race’s growing momentum. Just 10 days ago, three-time Olympian and U.S. record-holder ASICS Athlete Deena Kastor signed on to lead the women’s field in the 2013 race. In 2012, the race was named best big-city race by Runner’s World Magazine, and was named top marathon in the West by Competitor Magazine for the second year running. Also, registration for the race is pacing toward a sell-out well before race day.
Los Angeles Sports Council President David Simon, a longtime supporter of the race and a proponent of the Stadium to the Sea course, applauded the news. “Frank McCourt and his team at the LA Marathon are to be congratulated for re-invigorating this race which was born out of the success of the 1984 Olympic Games in Los Angeles,” he said. “We welcome ASICS to Los Angeles and appreciate the confidence they have shown in the LA Marathon and their commitment to making it a truly international race.”
“We welcome ASICS as the new title sponsor and believe this company couldn’t be a better fit with our race and our vision for the future,” said Nick Curl, LA MARATHON LLC Chief Operating Officer. “We have a world class course in a world class city, and now we have one of the most respected athletic brands in the running industry putting its weight behind the race. The sky really is the limit for the ASICS LA Marathon.”
The ASICS LA Marathon will continue to be held on the vastly popular Stadium to the Sea course, now in its fourth year, racing through four cities and federal property and passing many of the city’s top landmarks.
Southern California-based ASICS America is headquartered in Irvine, CA. Information about all of ASICS LA Marathon programs, race resources and registration can be found at http://www.asicsamerica.com/lamarathon/.
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years go by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.
About LA MARATHON LLC:
LA Marathon LLC is a leading U.S. running organization dedicated to transforming lives through year-round resources and events while serving and connecting communities. LA Marathon LLC properties include the LA Big 5K (held the day before the LA Marathon at Dodger Stadium), the Santa Monica Classic 5K/10K in May and the popular six-month LA Road Runners training program led by renowned coach Andrew Kastor. For more information, visit www.lamarathon.com.December 13, 2012
LOS ANGELES, Calif. – Reflecting its elevated status as a premier race, the LA Marathon has received the coveted designation as the nation’s best big city race in the January issue of Runner’s World magazine.
This significant recognition in the magazine’s featured 2013 Marathon Guide is another indicator of the race’s gaining popularity among runners across the world. Current registration totals for the 2013 LA Marathon, with its iconic Stadium to the Sea course, are at an all-time high and significantly outpacing historic totals, according to race officials.
Julie Weiss, an ultra-experienced marathoner from Santa Monica, summarizes her enthusiasm for the LA Marathon in the article. The LA Marathon was her first 26.2 mile-race in 2008, and 2013 will be her third time running the Stadium to the Sea course. The 2013 LA Marathon will also be the last marathon on her journey to complete 52 marathons in one year to raise money for the Pancreatic Cancer Action Network in honor of her father, who died from the disease in 2010.
“I wanted to make sure that my final marathon would be my favorite one, which is why I chose the LA Marathon to culminate this huge accomplishment,” Weiss said. “With its fantastic course, the LA Marathon is one of the most exciting races in the country.”
The 2013 LA Marathon will be the fourth running of the wildly popular Stadium to the Sea course, which gives marathon runners a unique opportunity to see the beauty and diversity of Los Angeles while racing from Dodger Stadium to the Pacific Ocean, passing many of L.A.’s world‐famous landmarks along the way. Among the highlights are Walt Disney Concert Hall, Grauman’s Chinese Theatre, the Capitol Records Building, Sunset Strip, Rodeo Drive and the Santa Monica Pier.
“We are honored to be recognized by the leading running publication as the best big city race in the country,” said Nick Curl, LA Marathon’s Race Director. “We continue to challenge ourselves to enhance the runner experience from year to year, and recognitions like these confirm that our efforts are working. Registration is also at an extremely brisk pace, so this year in particular, I urge runners to sign up now and don’t get left behind.”
The current price to sign up for the LA Marathon is $165, and will remain at that level until January 15th. The race is capped, so participants are encouraged to register online soon at www.lamarathon.com.November 20, 2012
In 2012, nearly 300 dedicated charity athletes ran the LA Marathon with TEAM TO END AIDS (T2), making T2 the largest charity involved in the 2012 LA Marathon. As part of the T2 training program, this group of remarkable individuals raised over $325,000 for the lifesaving care and prevention programs of AIDS Project Los Angeles (APLA).
APLA provides direct care services and HIV prevention programs for 11,000 Angelenos who are living with HIV/AIDS or are at risk of contracting the disease. In 2011, APLA’s Vance North Necessities of Life Program food pantries distributed more than 150,000 bags of free groceries and personal hygiene products to clients living with HIV/AIDS.
APLA Dental Services offers a full range of low- to no-cost dental care in two state-of-the-art clinics and through a mobile dental van that provides care throughout L.A. County. APLA also offers mental health counseling, treatment education, housing support, and more bilingual programs and services that enhance both the health and quality of life of people living with HIV.
The funds raised by T2 also help power APLA’s HIV prevention education programs, which are housed in the APLA Health & Wellness Center in South Los Angeles. These programs target communities that are most at risk of HIV infection, including gay men of color, Native American / Alaska Natives, and people who use crystal meth. At the heart of our prevention efforts is our HIV testing program, which offers fast, free, and confidential HIV testing along with counseling and referrals to care.
TEAM TO END AIDS (T2) participants raise awareness and much-needed funds for the fight against AIDS. Many participants are complete beginners when they sign up, but after completing T2’s endurance training program, T2 athletes are well-equipped to cross the finish line. During training season, participants receive constant support from experienced coaches, knowledgeable staff, and supportive teammates.
Learn more at TEAMTOENDAIDS.comMay 15, 2012
Race to benefit Heal the Bay; In‐person registration still available
LOS ANGELES – May 14, 2012 – This Sunday, May 20th, more than 4,000 runners are expected to gather in Santa Monica for the seventh annual Santa Monica Classic. The event, which includes both 5K & 10K races, will continue the tradition of raising awareness for the environmental non‐profit Heal the Bay.
Runners will race along the streets of Santa Monica on a point‐to‐point course that ends just steps away from the world‐famous Santa Monica Pier. Following the event, all participants – donning their finisher t‐shirts and wayfarer sunglasses – can visit an exciting finish line expo at the pier that features nutrition, fitness and health‐related vendors, as well as an awards ceremony with eco‐friendly recycled glass trophies.
New this year is a $1,050 prize purse that will be split among the first three male and female finishers of the 10K race. Organizers plan to grow the prize purse in the years ahead to help attract top local competitors.
Runners still have time to sign up for the Santa Monica Classic. Registration and pre‐race packet pick‐up will be available on Saturday, May 19th, at Sports Chalet on 11801 West Olympic Boulevard in West Los Angeles from 10:00am to 4:00pm, or near the start line at 2600 Barnard Way in Santa Monica beginning at 6:30am on race day.
The first 2,000 runners to pick up their race packets will receive a Sport Chalet Mystery Card valued between $5 and $100 for merchandise at that store location. The cards are valid only on Saturday. Coca Cola, Assil Eye Institute, XioMega3 and LA Sports Massage will also have exhibits with free samples and massages.
“The Santa Monica Classic is a great course with fantastic views of the beach, so it’s a perfect way for runners to kick off their summer racing season,” said LA MARATHON LLC Chief Operating Officer Nick Curl. “There is still time to register. Sign up and join us Sunday morning for a fun event.”
For more information about the race, which is an LA MARATHON LLC event, please visit www.santamonicaclassic.com.March 6, 2012
C.J. Lin, staff writer at the L.A. Daily News is training for her first marathon, the Honda LA Marathon. You can follow C.J.’s day-to-day progress on her twitter page and watch for her stories in the Los Angeles Daily News.
By C.J. Lin,
Staff Writer Posted: 02/25/2012
Part of an occasional series about a novice runner training for the Honda LA Marathon.
I’m kicking myself for not having done this sooner.
There are 70 official charities represented in the Honda LA Marathon, all great causes.
There are the animal rescue groups such as Noah’s Wish and Kitten Rescue.
Then there are a variety of charities aimed at finding cures for diseases – cancers, epilepsy, lupus, Parkinson’s, AIDS. And then there are groups focused on helping youths, the disabled, abused women, sexual assault victims.
So many to choose from.
So in an attempt to hopefully help more than one group, I’ve settled on the Peacock Foundation (peacockfoundation.org), a North Hollywood nonprofit which rescues animals and uses them in pet- assisted therapy for at-risk and traumatized youths, who often come from low-income, broken or abusive families.
“We utilize the animals so kids can hear the stories and project their stories and kind of get some answers by talking about the animals and process some of the things they’re going through,” said Lisa Peacock, executive director. “That way, when they’re talking about their stories, that’ll take away their shame and guilt and some of the negative feelings they have in their past. It’s a very safe way for them to process.”
Peacock, who started the foundation 10 years ago, found animals to be a spark for dialogue when she was going through tough times herself.
“Animals were really the things that enabled me to get through it without seeking things like drugs and sex,” she said. “It was a wonderful outlet.”
The organization now has 13 rescued and rehabilitated pets, including lizards, snakes and dogs, and has served more than 1,000 children in the last decade.
Needy animals and needy kids. It’s a win-win.
I know I’m a little late picking a charity – there’s only three weeks left until the big race – but I’m figuring every little bit helps. With the platform afforded me by this column, how could I not? At least this long, grueling journey will mean something more than just me getting in shape, learning to like running and taking on this huge physical challenge.
But for the first time in its 27-year history, things are about to get a little easier for those running to support the official charities of the L.A. Marathon. Charitable runners can now run half the race and let a buddy finish the rest.
The relay will mean more runners can participate, such as recreational runners who won’t have to run the whole thing, and let them raise more money for charity, according to Nick Curl, chief operating officer of the L.A. Marathon.
“The marathon relay will open the Honda L.A. Marathon to a wider group of people who want to challenge themselves and raise money for some very worthwhile causes,” Curl said. “For those who always dreamed of running right down the middle of the Hollywood Walk of Fame, Sunset Strip and Rodeo Drive, but couldn’t commit to training for and running the full 26.2 miles, this is a perfect opportunity to experience our world-class Stadium to the Sea course.”
The relay handoff will be in Hollywood on Sunset Boulevard before the Sunset Strip.
That’s where Ledys Lopez, of Sun Valley, will kick it over to her partner, Alex Yarza, a Hollywood High School student she’s been mentoring.
The duo is running for SOSMentor’s ShapeUp program. The organization is a Calabasas-based nonprofit that encourages healthy eating and fitness in underprivileged kids to fight obesity.
Lopez, 34, beat adult obesity by training for her first L.A. Marathon in 2010 in a walking group. She was 235 pounds and was a size 12-14. After the marathon, she weighed 180 and had dropped to a size 8-10.
Yarza also battled weight problems. Now, he’s a normal weight, healthy, and will be mentoring high school students of his own.
“Training for the 2010 L.A. Marathon allowed me to focus on my health, improved my self-esteem, and gave me an incredible sense of empowerment,” Lopez said. “I am passionate about educating and encouraging young people like Alex to establish healthy habits that will last them a lifetime.”
Then there are the unofficial charities such as the Keep A Breast Foundation’s Non Toxic Revolution, which advocates prevention-based education for breast cancer by limiting the use of everyday products that may contain carcinogens, such as certain shampoos or cosmetics.
They’re trying to raise $50,000 for a rock climbing wall for their community center that they plan to build somewhere in downtown L.A. The center would serve as a base where newly diagnosed cancer patients and survivors could go get information on treatment, and get physically stronger through rock climbing.
“I think it’d be hard in this day and age to find someone who hasn’t been affected by cancer,” say Casey Cochran, who’s running the 26.2 miles barefoot to raise awareness. “I think it’s very, very much so environmental, it’s what we’re putting in and on our bodies.”
So with all these great causes out there, please find a charity and give a little something.
Or if you want to show me and the Peacock Foundation a little love, you can donate at www.crowdrise.com/cjlin. Help me make this something more than just a tough run.
For a list of official charities, visit www.lamarathon.com/charities.
Runners must be registered by February 15 at Noon (PST) for their name to appear on pace cars
Last year, for the first time ever, Honda wrapped two of the elite pace vehicles with approximately 18,000 marathon participant’s names. The name-covered cars were shown publicly during the pre-Marathon Expo at Dodger Stadium, as well as on display at the Finish Line Festival. We encouraged participants to take pictures of their names and the feedback from runners was so great that Honda has not only decided to bring back the name-wrapped cars, but is adding an additional vehicle to the fleet!
If you missed out on seeing your name on the cars last year, then make sure you take advantage of this return activation for the 2012 Honda LA Marathon by registering for the marathon by Wednesday, February 15 at Noon (PST). This is a unique photo opportunity you don’t want to miss! Plus, how many runners can brag about having their name lead the elite marathoners to the finish line!
Again this year the Honda vehicles will be showcased at the two-day expo and post-race for more great photo ops! To help you find your name race weekend, every runner registered by the February 15 deadline will have their name arranged in alphabetical order by last name split between one of three cars.
Of course, time is short for those who have not yet registered and want to have their name included on one of the three wrapped pace cars: the deadline of February 15 is tomorrow at Noon (PST)! Click here for quick and easy online registration for the 27th edition of the race on the iconic Stadium to the Sea course that will begin at Dodger Stadium, run through Chinatown, downtown Los Angeles, Little Tokyo, Hollywood, West Hollywood, Beverly Hills, the Veterans Administration property in West Los Angeles and finish on Ocean Avenue in Santa Monica.
ASICS America Corporation, a proud partner of the 2012 Honda LA Marathon, has expanded its award-winning “Support Your Marathoner” program to the West Coast. Similar to the program offered at the 2011 ING New York City Marathon, it allows friends and family to send pictures, texts, and video messages of support to the marathon runner of their choice on race day.
Utilizing innovative technology, motivational messages can be delivered directly to an individual runner, precisely as they run past one of two giant video screens placed in various locations on the race course. Friends and family are encouraged to visit www.supportyourmarathoner.com to upload messages.
Social media will deliver additional moments of inspiration to runners, ensuring that no marathoner has to finish the race alone. The enhanced program now links the website (www.supportyourmarathoner.com) to the runner’s personal Facebook page allowing them to share requests for support with their entire online network. Additionally, every time a message of support is uploaded, the runner’s entire Facebook community is alerted, and encouraged to upload more messages. The Support Your Marathoner website also gives runners their own personalized support gallery of messages, pictures and videos to have after the race.
“We have a strong commitment to the athletes that make the courageous and life-changing decision to run a marathon,” says ASICS Vice President of Marketing Erik Forsell. “Each runner has to dig deep to get through those grueling 26.2 miles, and we believe nothing is more motivating than the support of family and friends. We have seen firsthand the difference Support Your Marathoner can make in getting someone to the finish line, and we are proud to bring it to the Honda LA Marathon.”
The Support Your Marathoner website (www.supportyourmarathoner.com) is live now, and will be supported by email blasts from the Honda LA Marathon and ASICS’ own growing social media community. Fans can follow the tweets and create their own with #ASICSrunsLA.
It’s not too late to register and train for the 2012 Honda LA Marathon with ASICS’ exclusive six-week training schedule by Coach Andrew Kastor. For more information and to register visit www.asicsamerica.com/lamarathon/marathon_training.aspx and www.lamarathon.com.
February 6, 2012
C.J. Lin, staff writer at the L.A. Daily News is training for her first marathon, the Honda LA Marathon. You can follow C.J.’s day-to-day progress on her twitter page and watch for her stories in the Los Angeles Daily News.
By C.J. Lin,
Staff Writer Posted: 02/04/2012 06:13:27 PM PST
Updated: 02/04/2012 06:16:18 PM PST
“I don’t want to discourage you, but…” are not the words you want to hear from a marathon coach.
Still, that’s what the coach of a Pasadena marathon training group said to me when I told her that with 10 weeks left until the Honda LA Marathon, the farthest that I had run was eight miles. The group had already done 18.
I’d been out injured with plantar fasciitis since November, and the holidays hadn’t helped with my training.
But with a bit of time to heal, and with my resolve steeled by a new year, I was ready to get back into the game.
Still, I wasn’t feeling 100 percent. So that’s when, at the suggestion of some readers, I decided to go with the run-walk method. (Please don’t judge me.)
Being new to this whole running thing, I hadn’t known that there was such a “method.” I always thought that you either ran the whole thing, or walked whenever you got tired.
With this approach, you take short walk breaks after running for a set amount of time, before you get so tired that you’re forced to walk. The technique actually helps runners record faster times because they don’t slow down at the end of a long run, according to Jeff Galloway, a member of the 1972 Olympic marathon team.
The method uses different sets of muscles, keeping the legs fresh and helping conserve energy, according to Galloway’s website.
“When a muscle group, such as your calf, is used continuously step by step, it fatigues relatively soon,” according to Galloway. “The weak areas get overused and force you to slow down later or scream at you in pain afterward. By shifting back and forth between walking and running muscles, you distribute the workload among a variety of muscles, increasing your overall performance capacity.”
Louie Lopez, a Porter Ranch resident who, at 56, will be running his first marathon, is using the technique to cross the race off his bucket list.
Like me and most new runners, Lopez was facing a litany of aches and pains in his knees and hamstrings. And after a long run, it would take most of the week for him to recover, only for it to be time for another long run.
“I was to the point where I was really wondering if I could finish the marathon,” said Lopez, who slowed down to a pace of running for three minutes, and walking for one.
It’s done wonders for him. He ran 10 miles on his own on Thursday, came away with some light soreness, and will do a 13-miler this weekend.
“I’m able to complete the mileage for the day and not have any borderline injury,” Lopez said. “I recover much, much quicker.”
And for Bynette Hebert, who leads the fastest run-walk group – six minutes running, one minute walking – at L.A. Roadrunners in Westlake Village, the method also offers a mental break.
Instead of counting down to the 26th mile, it’s just a matter of looking forward to the next walk break.
“People don’t think they’re running straight through the entire thing,” said Hebert, of Agoura. “It’s not as stressful. It’s only six more minutes.
“It’s not like, `Oh my gosh, I have to keep this up for four more hours.”‘ And the group only finishes about five to 10 minutes after an 11:45 mile run group.
So for my first long run since my injury, I did 10 miles using a ratio of running for six minutes, and walking for one in January.
And I felt great.
I finished the 10 miles in a little more than two hours, and I think I surprised some of my companions that I was able to keep up. I definitely surprised myself. Hopefully, I surprised that coach.
But then last week, I tried the method during a 13-mile run with the L.A. Roadrunners – and I wanted to die.
That run was by far the worst of all the runs I had done. For the last five miles, all I wanted to do was walk the rest of the way. My soles hurt, my calf was cramping, I was cursing the sun, and every time I saw a pine cone, I would contemplate stepping on it and maybe breaking a leg so I wouldn’t have to run the damn marathon.
But I persisted. I had to walk mile 11, and part of 12 and 13, but I did it.
Afterwards, I found that my Achilles heel was bleeding because my shoe had been chafing, and my legs felt like they were imploding.
Maybe that coach wasn’t so far off. Still, I’m chalking it up to a stomach bug and working late during the week, stopping me from eating and training as well as I would have liked.
Discouraging? Definitely. Discouraged? Not yet.