The Official Blog of the LA Marathon


October 23, 2013

Official Charity Highlight: Premier Charities — ThinkCure!

Take a closer look at one of the ASICS LA Marathon’s Official Charities!
Premiere Charity: ThinkCure!

ThinkCure!, the official charity of the Los Angeles Dodgers, funds cancer research that enables researchers at  City of Hope and Children’s Hospital Los Angeles to cooperate on the most promising research efforts to fight cancer. Without public support, however, they can’t work together on research that will change lives and eliminate cancer.

Today, nearly one hundred families in Los Angeles will learn that a loved one has cancer. We want one hundred marathon and half-marathon participants to help us show those families that we all care about them and to raise funds for collaborative cancer research done right here in Los Angeles. Or, join one of our forty teams to walk or run in the Big 5K to honor the nearly forty people every day in Los Angeles who die from cancer.

ThinkCure! is working together for cancer-free family reunions now with City of Hope and the Children’s Hospital Los Angeles.

According to Drs. Stuart Siegel and Stephen J,  Forman, respectively from Children’s Hospital Los Angeles and City of Hope, “The National Cancer Institute  now funds less than 10% of worthy  cancer research grants. Our institutions are eager to work together to eliminate cancer among adults and children, but we rely on support from ThinkCure! to help  make this research happen”.

Please help us help scientists at these great local institutions undertake cooperative research which will otherwise go undone. Imagine a family reunion where cancer isn’t invited. As the official charity of the Los Angeles Dodgers, ThinkCure! believes that, just as Dodger baseball unites families and our community, so, too, can our fight against cancer right here in Los Angeles.



October 22, 2013

Official Charity Highlight: Premier Charities — The Leukemia and Lymphoma Society’s Team in Training

Take a closer look at one of the ASICS LA Marathon’s Official Charities!
Premiere Charity: The Leukemia & Lymphoma Society’s Team in Training

Bruce and Georgia 08SAVING LIVES TODAY

In 1988, Bruce Cleland had no idea the kind of impact he was about to have on the lives of people with blood cancer.

Cleland formed a team to train for and complete the New York City Marathon while raising funds for The Leukemia & Lymphoma Society (LLS) in honor of his daughter, Georgia, who had been diagnosed at the age of two with acute myeloid leukemia (ALL), the most common form of cancer to afflict children.

“I was trying to get past the helplessness and fear I felt as a result of my daughter’s deadly diagnosis. When Georgia was diagnosed, the five-year survival rate was only a shocking 60 percent. A desire to help her, and others like her was my fuel,” said Cleland. “Day after day it literally got me up on my feet, out on the road and eventually over the finish line along with my wonderful TNT teammates.”

Cleland and his team raised a remarkable $322,000 for LLS. 25 years, over $1.3 billion raised and more than half of a million participants later, Team In Training (TNT) athletes continue Cleland’s desire to help others like Georgia by funding life-saving cancer research and patient services.

Georgia’s story is the embodiment of LLS’s mission. Now 29 and cancer-free, Georgia completed three TNT half-marathons in 2012 and just recently completed her fourth with her three siblings, who like their father and so many others are committed to raising funds and striving to change the landscape of blood cancer.

 Fundraise with the TEAM: Energized by LLS, TNT has one goal: a world without blood cancers. Fundraising mentors and staff will be with you all the way to guide you through the fundraising experience.

Train with the TEAM: Be a part of the powerful force of athletes that are bringing us closer than ever to cures for many kinds of blood cancers. Nutrition, hydration and injury prevention clinics are all a part of the program and certified coaches will get you to the finish line.

Cures Today. Not Someday. That’s the goal. Visit www.teamintraining.org or call 800.482.TEAM to register today.

LLS  is the world’s largest voluntary health agency dedicated to curing blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS exist to find cures and ensure access to treatments for blood cancer patients. www.lls.org

 



February 13, 2013

ASICS BECOMES TITLE SPONSOR OF LA MARATHON

Press Release:

Leading apparel and footwear company signs three-year title partnership with LA race

LOS ANGELES, Calif. (February 12, 2013)—ASICS is the new title sponsor of the LA Marathon. Through 2015, the company will lend its name and support to the city’s premier running event, now called the ASICS LA Marathon, which is growing in prominence nationally and internationally thanks to the world-class and iconic Stadium to the Sea course.

Los Angeles is the first U.S. marathon where ASICS holds a title sponsorship.  Already, ASICS is title sponsor of the Stockholm Marathon and is affiliated with several of the world’s top marathons, including New York, Paris, and Tokyo. The company first partnered with the LA Marathon for the 2012 race as a product category sponsor, and quickly recognized the growing importance and value of the Los Angeles race locally, nationally and globally.

“With our US home located in Southern California, the LA Marathon is the ideal place for us to show support for runners of all levels competing right here in our own backyard,” said Kevin Wulff, CEO of ASICS America. “Our experience in Los Angeles last year showed us first-hand that this race is a crown jewel, so we are thrilled to be the title sponsor and have this long-term association.”

As title sponsor of the March 17 race, ASICS will create official ASICS LA Marathon merchandise to be sold at local retail stores as well as the Marathon Expo on March 15-16 at the Los Angeles Convention Center.  Also, as part of the title sponsorship, ASICS will be integrated into the LA Marathon with a new LA Marathon event brand logo incorporated throughout the LA Marathon advertising and marketing campaign, all event collateral, as well as integration year round through LA MARATHON LLC properties.

The ASICS title sponsorship is the latest sign of the race’s growing momentum. Just 10 days ago, three-time Olympian and U.S. record-holder ASICS Athlete Deena Kastor signed on to lead the women’s field in the 2013 race. In 2012, the race was named best big-city race by Runner’s World Magazine, and was named top marathon in the West by Competitor Magazine for the second year running.  Also, registration for the race is pacing toward a sell-out well before race day.

Los Angeles Sports Council President David Simon, a longtime supporter of the race and a proponent of the Stadium to the Sea course, applauded the news. “Frank McCourt and his team at the LA Marathon are to be congratulated for re-invigorating this race which was born out of the success of the 1984 Olympic Games in Los Angeles,” he said.  “We welcome ASICS to Los Angeles and appreciate the confidence they have shown in the LA Marathon and their commitment to making it a truly international race.”

“We welcome ASICS as the new title sponsor and believe this company couldn’t be a better fit with our race and our vision for the future,” said Nick Curl, LA MARATHON LLC Chief Operating Officer.  “We have a world class course in a world class city, and now we have one of the most respected athletic brands in the running industry putting its weight behind the race.  The sky really is the limit for the ASICS LA Marathon.”

The ASICS LA Marathon will continue to be held on the vastly popular Stadium to the Sea course, now in its fourth year, racing through four cities and federal property and passing many of the city’s top landmarks.

Southern California-based ASICS America is headquartered in Irvine, CA. Information about all of ASICS LA Marathon programs, race resources and registration can be found at http://www.asicsamerica.com/lamarathon/.

 

About ASICS:

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years go by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.

About LA MARATHON LLC:

LA Marathon LLC is a leading U.S. running organization dedicated to transforming lives through year-round resources and events while serving and connecting communities. LA Marathon LLC properties include the LA Big 5K (held the day before the LA Marathon at Dodger Stadium), the Santa Monica Classic 5K/10K in May and the popular six-month LA Road Runners training program led by renowned coach Andrew Kastor. For more information, visit www.lamarathon.com.



December 13, 2012

Runner’s World Magazine Names LA Marathon ‘Best Big City Race’

Press Release:

LOS ANGELES, Calif. – Reflecting its elevated status as a premier race, the LA Marathon has received the coveted designation as the nation’s best big city race in the January issue of Runner’s World magazine.

This significant recognition in the magazine’s featured 2013 Marathon Guide is another indicator of the race’s gaining popularity among runners across the world. Current registration totals for the 2013 LA Marathon, with its iconic Stadium to the Sea course, are at an all-time high and significantly outpacing historic totals, according to race officials.

Julie Weiss, an ultra-experienced marathoner from Santa Monica, summarizes her enthusiasm for the LA Marathon in the article. The LA Marathon was her first 26.2 mile-race in 2008, and 2013 will be her third time running the Stadium to the Sea course. The 2013 LA Marathon will also be the last marathon on her journey to complete 52 marathons in one year to raise money for the Pancreatic Cancer Action Network in honor of her father, who died from the disease in 2010.

“I wanted to make sure that my final marathon would be my favorite one, which is why I chose the LA Marathon to culminate this huge accomplishment,” Weiss said. “With its fantastic course, the LA Marathon is one of the most exciting races in the country.”

The 2013 LA Marathon will be the fourth running of the wildly popular Stadium to the Sea course, which gives marathon runners a unique opportunity to see the beauty and diversity of Los Angeles while racing from Dodger Stadium to the Pacific Ocean, passing many of L.A.’s world‐famous landmarks along the way. Among the highlights are Walt Disney Concert Hall, Grauman’s Chinese Theatre, the Capitol Records Building, Sunset Strip, Rodeo Drive and the Santa Monica Pier.

“We are honored to be recognized by the leading running publication as the best big city race in the country,” said Nick Curl, LA Marathon’s Race Director. “We continue to challenge ourselves to enhance the runner experience from year to year, and recognitions like these confirm that our efforts are working. Registration is also at an extremely brisk pace, so this year in particular, I urge runners to sign up now and don’t get left behind.”

The current price to sign up for the LA Marathon is $165, and will remain at that level until January 15th. The race is capped, so participants are encouraged to register online soon at www.lamarathon.com.



November 27, 2012

Official Charity Highlight: Premiere Charity – Team World Vision

Take a closer look at one of the LA Marathon’s Official Charities! Premiere Charity: Team World Vision

Team World Vision

The Journey
by John Huddle

When I was ten years old, I was an angry kid – kicking in doors and punching out windows and generally driving my mother, sister and father crazy.  My father served at a church on the campus of the University of Illinois.  By the time I was twelve, my anger issues had really isolated me, and I’d taken to sitting in the grass outside the church after service.  It seemed like the world would walk past me without saying hello; but when Nephat would see me, he’d stop, drop onto the grass, and smile.  Nephat was a graduate student from Nairobi, Kenya.  He’d look me in the eye and his body language and tone of voice made it clear that he wanted to be with me and hear about my journey.

Nephat made such a strong impression on me that years later, after finding help with my anger through prayer, I, too, became a student at the University of Illinois.  I minored in Africa Studies and studied Swahili as my foreign language.  I wanted to give back.  I never imagined that running a marathon with Team World Vision could do more good than if I went to Africa myself.

This video “The Journey” tells the story of how a first-time runner (me) ran the LA Marathon to change lives in Africa by providing access to clean water.   $50 donated through World Vision will provide one person with water for life.  For the longest time, when I thought about “dirty water”, I’d think about the look and the taste.  But for the people we run for, it’s the grueling search and the threat of violence and disease that dominates their lives .

Growing up, Nephat spent ten to twelve hours every day fetching dirty water, putting himself at risk of violence – even kidnapping – and putting his family at risk of malaria, guinea worm and dysentery.  When our runners fundraise and a community gains access to clean water, we stop that cycle.  Children no longer fetch for ten hours a day – they’re in school.  Parents are free to start businesses and tend farms.  My sponsored child, Eva, just sent me a picture of herself holding her first Kiswahili text book.  Last month her local leaders developed a clean water source and she is finally in school!  Eva had been walking on average 30 kilometers a day – three 10Ks – for dirty water.  But now that search is over!

Team World Vision empowers people like me – a guy who hadn’t run two miles since high school – to take on a physical challenge for the sake of others in need. We have training groups throughout Southern California who support each other in training and in their desire to do something about poverty.

Join us on this incredible journey.



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