Our Mission, Vision And Values

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We create world-class experiences that ignite passion in athletes and connect communities through the transformative power of sport.


To be an internationally recognized industry leader in endurance sports improving lives through fitness while serving as a catalyst for economic and social impact locally and globally.


We value talent, hard work, positive attitude, accountability, integrity, passion, and resilience.


We are committed to our people and partners, the high road and long view, an innovative and entrepreneurial spirit, social responsibility, and the highest standard of excellence.