Our Mission, Vision And Values

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Mission

We create world-class experiences that ignite passion in athletes and connect communities through the transformative power of sport.

Vision

To be an internationally recognized industry leader in endurance sports improving lives through fitness while serving as a catalyst for economic and social impact locally and globally.

Values

We value talent, hard work, positive attitude, accountability, integrity, passion, and resilience.

Commitments

We are committed to our people and partners, the high road and long view, an innovative and entrepreneurial spirit, social responsibility, and the highest standard of excellence.