Become a partner
Featuring the most scenic and inspiring marathon courses in the world, the 2010 LA Marathon will connect the greater Los Angeles region through one of the most exciting events of the year.

Beginning at Dodger Stadium, the LA Marathon will pass through many of LA's iconic neighborhoods including Hollywood, the Sunset Strip, West Hollywood, Beverly Hills, and Westwood en route to finishing along the Pacific Ocean in Santa Monica.

Over 25,000 participants, 500,000 route spectators, 50,000+ visitors to the Sponsor Expo (March 19 and 20) and 5,000 volunteers make the LA Marathon one of the largest combined participatory and spectator events in the US. The LA Marathon is the perfect platform for brands to reach a passionate and active demo group.

Opportunities exist for brands to be integrated across all LA Marathon assets including the Marathon, New Performance Nutrition LA 5K, Sponsor Expo, City Celebrations along the route, Finish Line Beach Party, and the LA Roadrunners training program.

Demographic & Event Snapshot
  • Healthy, active consumers
  • 72% have a HHI of $75k+
  • 60% male / 40% female
  • Over 575,000 direct consumer impressions
  • 60% 25-49 Years Old
  • 86% College or Post-College Grads
  • Loyal, passionate brand ambassadors

Experiential Marketing
  • 1:1 consumer engagement through multiple touch points over 26.2 miles (Expo, City Celebrations, Finish Line Beach Party)
  • Sampling, Demonstration, and Sales Opportunities
  • Ability to connect brands in unique and memorable ways

Brand Integration
  • Signage and custom integration in various locations along the route including Starting Line, Finish Line, Mile Markers, and City Celebrations
  • Integration into LA Marathon national and local traditional advertising and OOH efforts
  • Broadcast enhancements for Television and Radio

Digital Assets
  • branded areas & interactive elements
  • Database Marketing Efforts
  • Newsletters
  • Social Media Applications (Facebook, Twitter, YouTube)
  • Blogs
  • Sponsor branded video content
  • Live Race Day Webcast

Key Sponsorable Assets Include:
  • Expo/Fan Festival Entitlement
  • City Celebration Entitlements
  • Finish Line Beach Party Entitlement
  • Music Initiatives
  • Mile Marker & Race Segment Branding
  • "The Challenge" (cash bonus to 1st male/female finisher)
  • Exclusive Branding on Timing Tags
  • Branding/Signage Through Marathon Route
  • TV Broadcast Integration (sponsored segments, graphics)
  • Radio Broadcast Integration
  • Custom Retail Activation Programs
  • Hospitality on Race Day
  • LA Roadrunners Presenting Sponsorship

For more information, contact:
Dave Klewan | LA Marathon
(310) 271-7200 x111